The Inside Story: Headphone Zone Goes the Extra Mile to Fulfill Every Audiophile’s Dream

The Founder-CEO of Headphone Zone, Mr. Raghav Somani speaks of realising his entrepreneurial dreams! About the customer: Headphone Zone, conceptualised by Raghav Somani in 2010, is India's first exclusive online store for headphones, earphones and [...]

How to Make the Most of Google’s Expanded Text Ads

Google's Expanded Text Ads have been at marketer's disposal for a few months now and the overall feedback has been quite positive. While we have already covered Google's Expanded Text Ads in our earlier blog [...]

Dynamic Remarketing (DRM) – A Must for E-Commerce

Do you know that more than 90% of the people return from an e-commerce without converting from their 1st visit? On an average more than 49% of the people take at least 2 website visits [...]

5 Best Practices For Brand Campaigns on AdWords – Are You Imbibing Them?

1. Super Structure Campaign Structure is the Backbone of any AdWords Account. Having the best Campaign structure helps you have a better control over its components. Imagine a human body with a dysfunctional backbone! The [...]

Current E-Commerce Advertising Trends You Should Adopt!

Every year there are new trends that are set in the field of online advertising, and it is important for e-commerce businesses to identify and adopt these trends to reach out to a bigger audience. [...]

The Inside Story: Celebrating Pipa Bella

The Founder-CEO of Pipa Bella, Ms. Shuchi Pandya speaks of realising her entrepreneurial dream! About the customer: Pipa Bella is one of the fastest-growing E-Commerce players specialising in trendy jewellery. The company started its operations [...]

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