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5 Ways to Drive ROI with Customer Success

Customer Success is transformative and has gained significant importance over time, which is clearly evident when one looks at the Google Trends graph below. Great companies are focusing on mastering the ‘software’ part of Software [...]

The Inside Story: Ada Chikan Revives the Lost Art of Indian Chikankari Designs

The Founder-CEO of Ada Chikan, Rhea Punjabi, speaks of her journey! About the customer: Ada Chikan conceptualized art of chikankari on a different, albeit traditional platform. Till the time Ada ventured into a designer wear [...]

The WOW Factor in Customer Experience!

A personalised, engaging customer experience is very critical to the success of any marketing initiative today. When apps have taken over websites, and machines have taken over human habits, the only way we can individualise [...]

[Infographic] Current Trends in the Indian Apparel Industry

Festive season is just around the corner and Google has taken this opportunity to dive-deep into the most popular advertiser verticals to find out the latest emerging trends around the top 10 E-Commerce verticals in [...]

Industry Report: Google Shopping Trends in India

In 2012, Google introduced a new type of search ad - a more visual and appealing, and one that would dominate search advertising across the globe in the years to come. Google Shopping Ads, previously [...]

10 Best Practices for Facebook Dynamic Product Ads

'People don’t go to Facebook to make decisions, but to avoid making them!' True, right? However, with the new ad format introduced by Facebook – Dynamic Product Ads (DPA), advertisers can now capture the users [...]

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