4 Ecommerce Remarketing Strategies to Optimize ROI based on Shopping Cart Audience Clusters

In this highly competitive Ecommerce space, there is a very high cost of acquiring new audience using ppc channels. With the client's majority investments targeted towards getting more new customers to the website, customer retention [...]

Sokrati wins Google’s Premier SMB Partner (PSP) award for highest revenue growth

With more than 200% growth in revenue, Sokrati has shown highest revenue growth for the 3rd year in a row amongst Google partners in India making this a much deserved win. […]

Scaling Holiday Facebook Ad Campaigns to 3X Traffic & Conversions with Real Market Insights

Take the festive season, intense competition from deep pocket players and a business where sales cycles are long and people prefer to touch and feel the merchandise, and you have a challenge that rivals nothing short of scaling the Alps. This post highlights solutions to a similar challenge from one of India’s largest jewellery brands that set the goal of achieving 3X sales within just three days on Facebook Ads, during an auspicious Indian festival. […]

Google Adwords Customer Match with Ecommerce Client Data Insights & 6 Best Practices

What is Google Adwords Customer Match Feature & Why all the Fuzz? Google rolled out its Customer Match feature in late September 2015, a much awaited ad targeting method in response to Facebook which drove [...]

The Art of Customer Success

“If you think client obsession is too extreme for you, too bad. Because you’ll be beaten by the competitor who embraces it.” Irrespective of the product your company has, customer success plays a cardinal role [...]

Sokrati named to the Deloitte Technology Fast 50 list

Sokrati has been named as a Deloitte Technology Fast 50 Award Winner – for the 4th time in a row! Sokrati has been creating radically innovative technology and changing the face of digital advertising in India since 2009. […]