10 Best Practices for Facebook Dynamic Product Ads

'People don’t go to Facebook to make decisions, but to avoid making them!' True, right? However, with the new ad format introduced by Facebook – Dynamic Product Ads (DPA), advertisers can now capture the users [...]

Most Recommended Branding Activities on Facebook

I am sure you must have heard the famous saying - 'Your brand is what other people say about you when you are not around'. I think that one statement pretty much sums the answer [...]

10 Quick Tips to Conquer Social Media Advertising This Festive Season!

It’s time for all business owners to acknowledge the truth; social media advertising is here to stay – and it's getting bigger and better every day. With super accurate targeting, it’s even more useful than [...]

How to Use Micro-Moments to Rediscover Content

In order to unlock the untapped potential of your brand and enhance its footprint, it is highly suggested to venture into Content driven marketing. As per Google, Mobile traffic is surging with every passing day [...]

App Installs: Interstitial Ads vs. Banner Ads

Image Ads on the Display Network Image ads on mobile devices are similar to normal image ads that you'd see on a desktop computer. These ads on mobile devices can be used for promotions on [...]

Gatekeepers and their Role in Healthy Software Development

What is a gatekeeper: A gatekeeper is a person who controls access to something [...] individuals who decide whether a given message will be distributed by a mass medium. The act of gatekeeping, in context [...]

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