About Ashish Mehta

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So far Ashish Mehta has created 5 blog entries.

Sokrati Joins Hands with Dentsu Aegis Network & Launches Merkle in India

By |Thursday, July 27, 2017|Blog, Sokrati PR, Sokrati Tech|

When we started Sokrati in 2009 little did we know how long we will last, how far we will go and how much of an impact we will have in the Indian advertising space. We were just a few vagabonds with only one desire in mind, to start our first enterprise in India and try to make it as successful as possible. We started out with a 950 sq ft office in […]

Take Google Shopping to the Next Level : Power of Image Optimization in eCommerce

By |Thursday, March 10, 2016|Blog|

As Online Advertising Dollars in the Retail & eCommerce Vertical move towards more visually driven publishers like Facebook, Instagram, Google Shopping, Pinterest, etc; Images & Visuals play a significant role in driving the economics for retailers. 60%+ of the Ad Space on these channels get occupied by an image and hence the images in the ad creative is pivotal in success of any campaigns.

However, the images on the Websites are not necessarily optimized for […]

Sokrati raises Series B round of funding

By |Monday, January 12, 2015|Blog, Sokrati PR|

Well, we’ve kicked off 2015 in style! After being selected in TiE Silicon Valley’s Billion Dollar Babies program a couple of weeks earlier, we’re now excited to announce that Sokrati has raised Series B funding led by IvyCap Ventures with Inventus Capital’s participation.

Sokrati’s resolve got even stronger as we pursue our journey to disrupt the $138 billion digital marketing industry. The fresh funding will allow us to aggressively expand our […]

Sokrati now part of TiE’s Billion Dollar Babies program

By |Tuesday, December 23, 2014|Blog, Sokrati PR|

I’m pleased to announce that Sokrati has been selected by TiE Silicon Valley for its Billion Dollar Babies program, a mentorship program for Indian startups with global aspirations.

Pursuing our dream of democratizing marketing technology and analytics globally, today Sokrati serves 3,000+ happy clients of all sizes, has registered 20x in revenue growth since 2011 and has delivered 9x in shareholder value. Sokrati’s One Marketing technology platform combines marketing technology, big data analytics and consumer […]

Fresh from the oven: Sokrati now offers Multi Product Ads on Facebook

By |Monday, November 17, 2014|Blog, Display and Remarketing, Facebook Ads, Social Advertising|

Sokrati is excited to now offer Facebook’s Multi Product Ads on its Persona Ad Platform. With this ad-unit, our e-commerce clients can drive significantly better user experience resulting in higher conversion rates & revenues on the site.

Facebook has exposed Multi Product Ads only via the API and several data points suggest about 42% higher click-through rates and 45% higher conversion rates. This made it a no-brainer for us to prioritize & you’d […]