About Rajat Sharma

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So far Rajat Sharma has created 4 blog entries.

Why You Should Not Ignore Bing Product Ads

By |Thursday, March 23, 2017|Blog, Search Advertising|

If you run an internet company, you are continuously working towards optimising your Cost of Acquisition (CAC). Obviously, you employ multitude of complex math and logic to do this. Unfortunately, under this messy garb, sometimes we miss the obvious and simple levers.

Bing Product Ads: Simple & Very Powerful

Bing Product Ads are image ads which appear to the right of Bing Ads on Bing search pages.  Here is an example of […]

Success Story : Remunance achieving 43% CPC drop with Gmail Sponsored Promotions

By |Friday, May 27, 2016|Blog, Customer Engagement, Customer Success|

Remunance began their journey about 10 years back with a very different mission to help companies from abroad set up their operations in India. With an increasing demand for the payroll service they studied the market and then around 5 years back they launched their salary processing service as well.

“We studied the market well and found that across India there were very few companies who were offering similar services. […]

Know how Zazen Spa is generating 3X return on Advertising Spend.

By |Friday, May 13, 2016|Blog, Customer Success|

Born into a hotelier family and inspired by his frequent visits to Thailand, Darshan, keen to replicate the experience of Thai massages back home– started Zazen Spa in September 2011. Unique in design and concept, complemented with luxurious materials, energizing aromas and tranquil music from over the world, Zazen spa is now spread out with 17 outlets across Maharashtra.

Desire of a rapid growth and reach to a large and new […]

Success Story : Whizz Kidzs solving Success Equation!

By |Thursday, May 5, 2016|Blog, Business, Customer Engagement, Customer Success|

10 years back, with an idea to make numbers and maths fun, Puja & Bimal Anand started Whizz Kidzs with 40 students in 1 center. Now, they have grown to more than 25 centers and are making maths fun for more than 4000 students. Maybe another Ramanujan is in making at Whizz Kidzs!

Bimal, the owner, decided to gain natural visibility and started promoting his business on Google Adwords .  Realizing […]