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About Swapnil Sutar

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So far Swapnil Sutar has created 29 blog entries.

Sokrati Launches Intuitive Actionable Reports

By |Sokrati Labs|

We understand the value for actionable insights to your business and have given special emphasis to detailed reporting that is readily available on your dashboard. Insights help you summarize performance and plan decisions proactively for your marketing campaigns.

We’re happy to announce the launch of 5 top reports going live this March:

Predicting Seasonality Insights:

Our detailed seasonality reports help you slice & dice major metrics like transactions, […]

Google removing RHS Ads – Top 9 Questions Answered by Experts

By |Blog, PPC|

 

As the SEM world resonated cries of the doomsday for paid marketers, when Google removed RHS ads completely, there have been countless predictions of how this change will affect the search ecospace. Some are calling it quits for smaller businesses while others are calling it the rise of Product Ads. SearchEngineWatch spoke beautifully about why Google is doing it & how will this impact the SEO framework […]

Mobile App Download Facebook Success Story : Top Health App Grows 4X – Part2

By |Apps, Blog, Ecommerce Marketing, Mobile Advertising, PPC|

In our last blog we’ve discussed how google as a channel was used in growing this Health & Fitness App’s installs by 4x on Google. Here we reiterate the importance of how the mobile market is growing, where in late 2014 it had overtaken desktop e-commerce traffic. The marketing strategy around mobile app installs does not stop at google SEM. Facebook is also used as a prime channel to capture additional app installs. Yes, […]

Sokrati Features on BigCommerce – Targeting the Right Audience for your Ecommerce Store

By |Apps, BigCommerce, Blog, eCommerce Platforms, Instagram Ads|

A major component of Sokrati’s initiative for automating eCommerce marketing focuses on our app suite. In the last quarter, we’ve focused on creating apps that would help eCommerce stores in launching and optimizing channel specific marketing campaigns at scale. In this initiative, we’ve also rolled out channel-specific apps to eCommerce platform giants like BigCommerce.

In today’s release on BigCommerce Blog, Angie Pascale talks about how best target the right audience for your eCommerce […]

Mobile App Download Google Success Story : Top Health App Grows 4X – Part1

By |Apps, Blog, Ecommerce Marketing, Mobile Advertising|

The Mobile industry is growing at an exponential rate after it tipped over desktop’s digital media consumption in 2014. The Mobile app industry is contributing to this growth as more and more users are going app savvy for all their livelihood building blocks.

Take Stuart for example. On Monday, he wakes up to his health App triggering the alarm, just when he has the right amount of sleep for a healthy day! He […]

Sokrati wins Google’s Premier SMB Partner (PSP) award for highest revenue growth

By |Blog, Sokrati PR, Sokrati Tech|

With more than 200% growth in revenue, Sokrati has shown highest revenue growth for the 3rd year in a row amongst Google partners in India making this a much deserved win.

[…]

Scaling Holiday Facebook Ad Campaigns to 3X Traffic & Conversions with Real Market Insights

By |Blog, Ecommerce Marketing, Facebook Ads, PPC, Social Advertising|

Take the festive season, intense competition from deep pocket players and a business where sales cycles are long and people prefer to touch and feel the merchandise, and you have a challenge that rivals nothing short of scaling the Alps. This post highlights solutions to a similar challenge from one of India’s largest jewellery brands that set the goal of achieving 3X sales within just three days on Facebook Ads, during an auspicious Indian festival.

[…]

Google Adwords Customer Match with Ecommerce Client Data Insights & 6 Best Practices

By |Blog, Customer Success, Display and Remarketing, Ecommerce Marketing, PPC|

What is Google Adwords Customer Match Feature & Why all the Fuzz?

Google rolled out its Customer Match feature in late September 2015, a much awaited ad targeting method in response to Facebook which drove tons of customer success stories around the same last year. Till now you could only create Remarketing Lists based on cookie clusters segmented by your audience lists such as specific […]

Sokrati Live goes Mobile, Email Remarketing beta is Out, Facebook DPA updates & more!

By |Facebook Ads, Sokrati Labs|

Wish you a fantastic 2016! At Sokrati, we signed off an awesome 2015 with a promise to make 2016 the most productive year ever by delivering amazing features for our retailers at much faster pace. Here’s a quick summary of last month; we saw great traction on Facebook’s Dynamic Product Ads and also launched Email Marketing in private beta. Sign up on these features if you haven’t already. And a lot’s cooking in our […]

Facebook, Instagram & Google Shopping Apps Now on Shopify & Bigcommerce

By |Sokrati Labs|

We’ve launched 3 channel specific apps that will help you set up & manage ad spend in Facebook, Google Shopping & Instagram, with some killer automation:

  1. Facebook Dynamic Product Ads by Sokrati. Now don’t just add your entire product catalog to Facebook & pray for results, Sokrati chooses the best products based on past site behavior & Industry data to target the right audience sets for optimized conversions.
  2. […]