Building a Marketing Data Platform for Fox Star Studios

Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience's purchase journey through a digital campaign. The MDP ties [...]

Scale up with Programmatic Media Buying | How we did it for Swiggy (official case study by Google)

If you can’t figure out why you still don’t have sales, despite of investing in Google Adwords and other channels. Programmatic Media Buying is the solution. This blog will help you understand the basics of [...]

We are Certified Snapchat Gold Partners!

We’ve got some Snaptastic News! Merkle Sokrati is proud to announce that we’re now Certified Snapchat Gold Partners! Jumping at the chance to explore a brand new channel, in a short span of 5 months, the [...]

How will Whatsapp Business fit in your Marketing Mix for the Indian Consumer?

For most of us, WhatsApp is the most popular app on our phones. Over the years, it has added a lot of cool features – emojis, video calling, day-long statuses, etc., making it an irreplaceable [...]

7 Statistics that sum up the Indian Digital Ad Spends: DAN Report 2018

7 Statistics on the Indian Digital Ad Industry in 2018 1. The Indian digital ad industry is estimated to grow with a CAGR of 32% to Rs 18,986 crore by 2020, Digital ad [...]

7 AI Trends Every Marketer Should Know in 2018

When it comes to marketing and advertising, a lot of brands are leveraging the data about their users but to a person without a technical background, it becomes a little difficult understanding artificial intelligence, implementing [...]

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