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Building a Marketing Data Platform for Fox Star Studios

Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience's purchase journey through a digital campaign. The MDP ties [...]

Watch Now: Programmatic Media Buying 2019 [Webinar]

Programmatic Advertising has recently become the buzz word in the world of Digital Marketing. As a channel, it offers numerous opportunities to tackle multiple business goals and has become an integral part of the media [...]

8 Amazon Listing optimisation techniques that every marketer should know!

Mastering the optimisation strategies can really sleek one’s game at advertising on amazon. For years, Google has captured the attention of marketers as the prime avenue for generating search-driven online sales through advertising. That focus [...]

Scale up with Programmatic Media Buying | How we did it for Swiggy (official case study by Google)

If you can’t figure out why you still don’t have sales, despite of investing in Google Adwords and other channels. Programmatic Media Buying is the solution. This blog will help you understand the basics of [...]

We are Certified Snapchat Gold Partners!

We’ve got some Snaptastic News! Merkle Sokrati is proud to announce that we’re now Certified Snapchat Gold Partners! Jumping at the chance to explore a brand new channel, in a short span of 5 months, the [...]

How will Whatsapp Business fit in your Marketing Mix for the Indian Consumer?

For most of us, WhatsApp is the most popular app on our phones. Over the years, it has added a lot of cool features – emojis, video calling, day-long statuses, etc., making it an irreplaceable [...]

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