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7 Pro Tips to Improve Your AdWords Landing Page Experience

Landing page is the fundamental part of most marketing campaigns today. Their role in the Quality Score given by Google AdWords is an evidence of the same. We had always been wanting to change “below [...]

CSS Horizontal and Vertical Centering

We’ve all seen margin: 0 auto; for horizontal centering, but margin: auto; has refused to work for vertical centering… until now! But there are certain ways by which you can achieve it without any fuss! [...]

CSS Advanced Selectors

These days, if you assign IDs to elements only so you can style them, you are probably doing it wrong. CSS 2.1 and CSS 3 introduced a number of powerful selectors that can make your [...]

CSS Counters

Using counters To use a CSS counter, it must first be reset to a value (0 by default). To add the value of a counter to an element, use the counter() function. The following CSS [...]

Intent vs. Impulse: The Major Driving Forces of Customer Behaviour

Intent and Impulse are perhaps the two major driving forces when it comes to customer behaviour in an eCommerce environment. Understanding and capitalizing on both of these behaviours is significant to persuade and eventually sell [...]

Gmail Sponsored Promotions: How to Run a Successful GSP Campaign

The digital ecosystem is growing rapidly. Demonetization has definitely acted as a catalyst to bolster this growth, while internet connectivity still poses a challenge to all the digital marketers. As the digital penetration into various [...]

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