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The Dynamic World of Search Ads – Errors & Pitfalls To Avoid on DSA and DKI

Search ads are almost always the first ads to go live for any account. No other channel serves users with intent higher than search, which is why the internet is abundantly populated with literature about [...]

Why You Should Not Ignore Bing Product Ads

If you run an internet company, you are continuously working towards optimising your Cost of Acquisition (CAC). Obviously, you employ multitude of complex math and logic to do this. Unfortunately, under this messy garb, sometimes [...]

Customer Churn Fixes for SaaS 101

One of the most painful aspects of a SaaS product is the fast churn of its customer base. Customers tend to onboard easily, fail to adopt the product long enough to engage, and end the [...]

5 Amazingly Productive E-Commerce Purchase Funnel Boosters

The E-Commerce industry across the globe is at an ever-competitive, crackling space. The fact that all the 3 giants in the domain (Amazon, Snapdeal and Flipkart) are operating at an annual cash burn of more [...]

How Cash on Delivery Fuelled E-Commerce Growth in India

Remember the emergence of E-Commerce blossoming in India, and the early nervousness of making payments online? Even though there has been a significant rise in online payments over the last few years since, Cash on [...]

What in Facebook Ads Appeals to the Affluent Indian Audience?

Facebook claims that it can advertise to about 4 million affluent Indians. If you are a Facebook marketer, at some point, you have surely tried to target the Affluent Indians, online. Be it through selecting [...]

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