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How Cash on Delivery Fuelled E-Commerce Growth in India

Remember the emergence of E-Commerce blossoming in India, and the early nervousness of making payments online? Even though there has been a significant rise in online payments over the last few years since, Cash on [...]

What in Facebook Ads Appeals to the Affluent Indian Audience?

Facebook claims that it can advertise to about 4 million affluent Indians. If you are a Facebook marketer, at some point, you have surely tried to target the Affluent Indians, online. Be it through selecting [...]

5 Ways to Drive ROI with Customer Success

Customer Success is transformative and has gained significant importance over time, which is clearly evident when one looks at the Google Trends graph below. Great companies are focusing on mastering the ‘software’ part of Software [...]

Sokrati Badged as Facebook’s Ad-Tech Partner in India!

Pune, India, December 2016: Sokrati announces becoming badged Facebook Marketing Partners in the Ad Tech category in India!  This is a leap for a digital agency in India, with technology built entirely in India. It's [...]

The Inside Story: Ada Chikan Revives the Lost Art of Indian Chikankari Designs

The Founder-CEO of Ada Chikan, Rhea Punjabi, speaks of her journey! About the customer: Ada Chikan conceptualized art of chikankari on a different, albeit traditional platform. Till the time Ada ventured into a designer wear [...]

The WOW Factor in Customer Experience!

A personalised, engaging customer experience is very critical to the success of any marketing initiative today. When apps have taken over websites, and machines have taken over human habits, the only way we can individualise [...]

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