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Intent vs. Impulse: The Major Driving Forces of Customer Behaviour

Intent and Impulse are perhaps the two major driving forces when it comes to customer behaviour in an eCommerce environment. Understanding and capitalizing on both of these behaviours is significant to persuade and eventually sell [...]

Gmail Sponsored Promotions: How to Run a Successful GSP Campaign

The digital ecosystem is growing rapidly. Demonetization has definitely acted as a catalyst to bolster this growth, while internet connectivity still poses a challenge to all the digital marketers. As the digital penetration into various [...]

Recipe for Powerful YouTube Performance Marketing

YouTube has over a billion users — almost one-third of all people on the Internet. A platform which garners more than 30 million visitors per day. 5 billion videos are watched everyday and on an [...]

My Learning Through Helping Companies to Scale Up

Many of you have also taken the path of joining a growth-phase company and been through its roller-coaster ride, and learnt (not to leave the path, hopefully!). Much of the learning might be contextual and [...]

The Dynamic World of Search Ads – Errors & Pitfalls To Avoid on DSA and DKI

Search ads are almost always the first ads to go live for any account. No other channel serves users with intent higher than search, which is why the internet is abundantly populated with literature about [...]

Why You Should Not Ignore Bing Product Ads

If you run an internet company, you are continuously working towards optimising your Cost of Acquisition (CAC). Obviously, you employ multitude of complex math and logic to do this. Unfortunately, under this messy garb, sometimes [...]

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