Pune, India, December 2016: Sokrati announces becoming badged Facebook Marketing Partners in the Ad Tech category in India!
This is a leap for a digital agency in India, with technology built entirely in India. It’s not just pure performance success measures of client brands that was taken into account to qualify, but the automation tools, incorporation of simplified features, and sheer innovation for marketers complimenting what Facebook offers, that has sealed this alliance. Overall, Sokrati’s SaaS platform for E-Commerce marketers deliver over 70% operational efficiencies to marketers, while driving at least 30% improvement on Performance ROI.
“There is a significant challenge of half-knowledge & half-truth amongst tools and agencies in the market. Today, the consumers’ attention is fractured in thousands of micro-moments – across the web & devices, and ad-hoc decisions on marketing strategy seldom work. Sokrati’s data-driven & technology led solution brings science & structure to the art of Marketing. It enables performance advertisers to leverage the ever-growing influence of digital media to reach & convert most relevant audience cohorts – profitably,” said Ashish Mehta, CEO, Sokrati Technologies
Facebook’s native ad technologies combined with Sokrati’s intuitive, analytics-driven marketing toolkit helps marketers allocate budgets, launch campaigns, make bidding decisions, create ad copies, design ad creatives, and much more, all automatically and accurately. Live campaigns generate minutely detailed reports each day, complete with dollar-level insights and expert suggestions that marketers can use to accurately determine key target buckets and concentrate on transactions. Clients continue to focus on growth, with increased AOVs and improved RoAS.
These are exciting times for E-Commerce Marketers. Sokrati is set to build more features for the E-Commerce industry proactively, and being official Facebook Partners now, along with being Google’s Premier Partners is going to help it dig deeper, and revolutionize the way digital marketing is done in this country.
Sokrati is a 250 people, 7 year-old performance marketing company founded and led by ex-Amazon Seattle Product Heads. It manages digital growth for several enterprise & mid-segment brands including eBay, ABOF, Snapdeal, Titan Company, Caratlane, Tata Sky, Voot and Ola. Sokrati currently manages 8% of India’s total ad spends, and 25% of the country’s total E-Commerce spends (source: IAMAI intelligence).