Sokrati, India’s leading digital marketing and Analytics Company has featured on a ‘2013 Emerging Technology vendor list by UBM Tech Channel’s CRN Magazine’. It is a list of hottest start-ups in the cloud computing and managed services segment. It recognizes companies, especially start-ups, which have showcased innovation in building cloud-based services and technologies. Sokrati is the only Indian company to be featured, and marks the company’s third inclusion in the annual list.

Mr. Ashish Mehta, Co-Founder & CEO said “We are thrilled to be on CRN and UBM’s list as Emerging Cloud Vendor -2013 for the third year in a row. Scale and latency has been inherent in our technology design process. Our technology, built completely on open-source software, has helped our clients from multiple industry verticals achieve greater ROI on their digital ad spend over the past 4 years.”

Sokrati has built proprietary algorithms to manage performance driven marketing spend on paid search, social and display networks. Today, Sokrati drives over 12 million monthly visits to advertisers by managing over 100 million active ad entities on a real-time basis. Since Sokrati’s technology is home-grown, it gives a lot of freedom for customization to best fit the client’s marketing objectives. Sokrati’s expertise in analytics helps reduce the client’s experimentation costs by almost 30-50% when they want to try out new forms of digital advertising.

Mr. Santosh Gannavarapu, Co-Founder & CTO said “Sokrati is honoured to be recognized by CRN. We utilize the cloud for a variety of digital marketing and analytics based services like real-time ad performance tracking, real-time analytics and for the storage of ad-tracking data across the globe. Sokrati’s cloud-based technology is built to handle over 5 Terabytes of data and tracks about 2Billion+ parameters per month, all in real time.”

The vendors that make up the CRN Emerging Technology Vendor list were founded in 2007 or later, and have revenue under $1 billion. To view the feature, please visit https://www.crn.com/slide-shows/cloud/240160022/emerging-vendors-2013-cloud-vendors.htm?pgno=40

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