Sanjeevani Ambulance, a Mumbai-based personal ambulance service saves numerous lives daily. The ambulances are equipped with ventilator, defibrillator, oxygen cylinder and other life-saving equipments to handle the most complex emergencies. Without fail, they make sure that the service is provided within 15 mins anywhere in the town!
Established in 2004, the company kept chugging along with the references and faced a tough competition to fulfill the urgency of demands. After experiencing a 4-year sporadic growth with market aggregators, Mr. Amol, the owner decided to explore the online platform all the more and signed up with Google Partner, Sokrati. Thus began an aggressive and focused online marketing and there has been no turning back since then!
In order to reach out to the potential customers searching for emergency services, Sokrati started intend-driven promotion via Google Adwords. Good fortune was set from the very first month itself where the team kicked in with generating at least 1 lead daily. This was surpassed very soon with achieving CTR as good as ~ 5%.
Looking at the business potential, the team decided to run Call-only-Campaigns to meet the soaring demands. This well analyzed campaign not only flooded Mr. Amol with leads but also decreased CPC to as low as Rs 16. Meaning, more than double leads for same spend with 80% conversion rate!
And since all the leads are exclusive obviously, Chuknu, the smart sales assistant app has made it really handy to track and manage the leads.
Today, Sanjeevani Ambulance is at that height of success where their marketing spend is just 0.4% of the revenue generated.
|“I have been running my business for more than 12 years now. Watching so many advertising agencies very closely, I find Sokrati, the best in every aspect! Let it be their advertising technique or timely updates, they have always delivered. They have helped me get better business and excellent deals!” says Amol Karande, Proprietor, Sanjeevani Ambulance.|