In our last blog we’ve discussed how google as a channel was used in growing this Health & Fitness App’s installs by 4x on Google. Here we reiterate the importance of how the mobile market is growing, where in late 2014 it had overtaken desktop e-commerce traffic. The marketing strategy around mobile app installs does not stop at google SEM. Facebook is also used as a prime channel to capture additional app installs. Yes, […]
A major component of Sokrati’s initiative for automating eCommerce marketing focuses on our app suite. In the last quarter, we’ve focused on creating apps that would help eCommerce stores in launching and optimizing channel specific marketing campaigns at scale. In this initiative, we’ve also rolled out channel-specific apps to eCommerce platform giants like BigCommerce.
The Mobile industry is growing at an exponential rate after it tipped over desktop’s digital media consumption in 2014. The Mobile app industry is contributing to this growth as more and more users are going app savvy for all their livelihood building blocks.
Take Stuart for example. On Monday, he wakes up to his health App triggering the alarm, just when he has the right amount of sleep for a healthy day! He […]
Three new apps went live on Shopify App Store in October
- Google Product Ads By Sokrati
- Facebook Dynamic Product Ads By Sokrati
- Instagram Ads By Sokrati
So far, 16 retailers have leveraged at least one of our new apps on Shopify and we look forward to grow this multi-fold in the coming months!