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7 AI Trends Every Marketer Should Know in 2018

By |Thursday, February 15, 2018|Artificial Intelligence, Blog, Martech, Social Takeover|

When it comes to marketing and advertising, a lot of brands are leveraging the data about their users but to a person without a technical background, it becomes a little difficult understanding artificial intelligence, implementing and leveraging its advantages. So what is it all about?

AI or Artificial Intelligence or what we know as “Skynet” from Terminator & “Ultron” from Avengers, thanks to Hollywood. Or our very own Rajinikanth’s Chitti.

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How to measure the impact of Online marketing on your Offline stores

By |Wednesday, February 14, 2018|Artificial Intelligence, Blog, Campaign Launcher, Google Advertising, Social Takeover, Tips and Tricks|

Image Sources: Google, ThinkwithGoogle

Before going into details about the impact of online marketing on our offline store let’s meet Tim, he has a lot of stores in many places and has been doing good business for years. But with the rise of E-commerce and change in consumer preferences, Tim also started to venture into E-commerce and invested in digital marketing to reach out to more […]

3 Steps to start using Artificial Intelligence in your Marketing Efforts

By |Tuesday, February 6, 2018|Artificial Intelligence, Blog, Martech|

Let’s talk about Artificial Intelligence, the biggest buzz in the world right now. Don’t worry, you don’t need to be an engineer to understand these concepts. This blog aims to clarify these big terms in simple words, in order to equip marketers with all the tools to conquer the digital marketing world (minus the technical overload).

So Let’s Break It Down – What is Artificial Intelligence?

Starting off with the term that gets thrown around a […]