MediaPost names Merkle Search Agency of the Year

By |Monday, January 29, 2018|Awards, Blog|

MediaPost, an integrated publishing and conference company covering topics including media, marketing, and advertising has named Merkle as the Search Agency of the Year.

“At Merkle, success comes from a focus on data, relevance, technical efficiencies and expertise, such as being able to connect the receipt of a paper catalog with a smartphone search. It takes sophisticated technology to identify consumers across media and identify behavioral patterns with search patterns.

The process requires more than machine learning […]