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Intent vs. Impulse: The Major Driving Forces of Customer Behaviour

By |Blog|

Intent and Impulse are perhaps the two major driving forces when it comes to customer behaviour in an eCommerce environment. Understanding and capitalizing on both of these behaviours is significant to persuade and eventually sell your products.

However, if you run an eCommerce site, you would probably be aware by now that leveraging a customer’s intent and impulse in a resourceful manner is a challenging task. The psychology behind both of them is entirely different […]

Gmail Sponsored Promotions: How to Run a Successful GSP Campaign

By |Blog, GSP Advertising|

The digital ecosystem is growing rapidly. Demonetization has definitely acted as a catalyst to bolster this growth, while internet connectivity still poses a challenge to all the digital marketers. As the digital penetration into various audience segments grows, so are the technologies or channels to reach a consumer efficiently in different ways. Before we get into this discussion, let’s talk about the common mistakes that most advertisers make before or after they […]

Recipe for Powerful YouTube Performance Marketing

By |Blog|

YouTube has over a billion users — almost one-third of all people on the Internet. A platform which garners more than 30 million visitors per day. 5 billion videos are watched everyday and on an average, a view session lasts more than 40 mins.

Now as an E-commerce marketer how do you utilize YouTube as a platform to reach out to the right set of people who go on to install your app as well […]

My Learning Through Helping Companies to Scale Up

By |Blog|

Many of you have also taken the path of joining a growth-phase company and been through its roller-coaster ride, and learnt (not to leave the path, hopefully!). Much of the learning might be contextual and some may even be painfully frustrating to recall, however we’re all skilled to take the fruit and leave the chaff. An acute need for people who could help in this crucial phase of a company’s life-cycle is […]

The Dynamic World of Search Ads – Errors & Pitfalls To Avoid on DSA and DKI

By |Blog, Search Advertising|

Search ads are almost always the first ads to go live for any account. No other channel serves users with intent higher than search, which is why the internet is abundantly populated with literature about how to set up different type of search ads. However, as a wise man says, if there’s something equally important as knowing what to do, it’s knowing what not to do. In this post, we are going to list […]

Why You Should Not Ignore Bing Product Ads

By |Blog, Search Advertising|

If you run an internet company, you are continuously working towards optimising your Cost of Acquisition (CAC). Obviously, you employ multitude of complex math and logic to do this. Unfortunately, under this messy garb, sometimes we miss the obvious and simple levers.

Bing Product Ads: Simple & Very Powerful

Bing Product Ads are image ads which appear to the right of Bing Ads on Bing search pages.  Here is an example of […]

Customer Churn Fixes for SaaS 101

By |Blog, Customer Engagement, Customer Success|

One of the most painful aspects of a SaaS product is the fast churn of its customer base. Customers tend to onboard easily, fail to adopt the product long enough to engage, and end the journey too quickly; this results in the SaaS business losing a lot of money, while weakening its reputability.

In this blog, I’ll be recommending 5 ways that’ll prevent your loyal customers from calling it quits […]

5 Amazingly Productive E-Commerce Purchase Funnel Boosters

By |Blog, Ecommerce Marketing|

The E-Commerce industry across the globe is at an ever-competitive, crackling space. The fact that all the 3 giants in the domain (Amazon, Snapdeal and Flipkart) are operating at an annual cash burn of more than INR 3000 crores ($30bn), just to ride out the rivals, speaks for itself. If this is the ordeal of the companies with majority of the market caps, you can only imagine their effect on the younger […]

How Cash on Delivery Fuelled E-Commerce Growth in India

By |Blog|

Remember the emergence of E-Commerce blossoming in India, and the early nervousness of making payments online? Even though there has been a significant rise in online payments over the last few years since, Cash on Delivery (COD) continues to remain the most preferred mode of payment for consumers in India.

According to Nielsen’s Global Connected Commerce Survey (Business Insider) about 83% consumers in India preferred using […]

What in Facebook Ads Appeals to the Affluent Indian Audience?

By |Blog, Facebook Ads, Social Advertising|

Facebook claims that it can advertise to about 4 million affluent Indians. If you are a Facebook marketer, at some point, you have surely tried to target the Affluent Indians, online. Be it through selecting interests like ‘iOS users’ or ‘audience with Affinity for High Value Goods in India’ or ‘Frequent Business Travellers’ or ‘CXOs’ or ‘Investors’ – you’ve surely […]