Person before Personalization: Understanding your audiences with People Based Marketing

By |Wednesday, March 13, 2019|Blog, Martech|

The Analogy

The relationship between sellers and buyers is not very different than human relationships towards one another. All of them expect to be understood by the rest, seek attention by the rest, demand appropriate acknowledgment and responsiveness by the rest.  

Market demands the incorporation of such surreal human valued approach in the advertising industry as well.  

“According to Forrester Research, 94 percent of marketers are focusing on building better, […]

Latest marketing updates on Amazon Advertising in 2019!

By |Monday, February 25, 2019|Amazon Advertising, Blog|

“I solemnly swear that I am not just keywords, but so much more now!”, says Amazon Ads.

Since the advent of Amazon Advertising, Amazon has been providing automatic and manual targeting for sponsored product ads.

In 2019, Amazon cheered up the advertisers with some really cool targeting options for Sponsored Product Campaigns. Let’s together find out the secret of ‘how can these features be leveraged effectively’ for better audience reach, as we walk through each one […]

Here’s what you need to know about the ‘New-To-Brand’ Metric by Amazon Advertising

By |Monday, February 25, 2019|Amazon Advertising, Blog|

Amazon now empowers its advertisers with a new analytics measurement technique: New To Brand.

“New-to-brand” metrics determine whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time over the prior year.


Read Amazon’s official release article here.

Along with the already existing set of measurement tools, the inclusion of ‘new to brand metrics’ is proving […]

Stop meeting your customers for the first time, every time!

By |Monday, February 25, 2019|Blog, Customer Engagement, Insights|

The largest areas of opportunity for people-based marketing come from the ability to talk to individuals as if you know who they are and what value you can provide to them. In October 2017, Forbes magazine published a study of 1,000 shoppers and found that

“49 percent of respondents bought items that they never intended to buy, because of a personalized recommendation that was made to them during their shopping experience.”


– October 2017, Forbes […]

3 Golden Rules for Evolving your Communication Strategy in 2019

By |Tuesday, February 19, 2019|Blog, Customer Engagement|

Rule 1: Provide your customers with the best level of comfort

“The industry demands marketers to have an increased share of personalization in their communication.”


The first piece of evolving your communication strategy is understanding what can and should be done now versus later. The degree of granularity you should employ in planning out the journey-based messaging and customer segmentation is dependent on factors such as

  • the type of business you are in
  • the level […]

8 Amazon Listing optimisation techniques that every marketer should know!

By |Monday, February 11, 2019|Amazon Advertising, Blog, Ecommerce Marketing|

Mastering the optimisation strategies can really sleek one’s game at advertising on amazon.

For years, Google has captured the attention of marketers as the prime avenue for generating search-driven online sales through advertising. That focus has shifted with Amazon skyrocketing to the top of the e-commerce world. Showing no signs of slowing down, Amazon is now an essential part of any retailer’s digital marketing strategy. This is especially true for all Indian retail brands because […]

We are Certified Snapchat Gold Partners!

By |Wednesday, March 21, 2018|Blog, Snapchat, Social Advertising|

We’ve got some Snaptastic News!

Merkle Sokrati is proud to announce that we’re now Certified Snapchat Gold Partners!

Jumping at the chance to explore a brand new channel, in a short span of 5 months, the ever-enthusiastic Social team has received some phenomenal feedback not only from our clients but also from the Snapchat team itself!

Being certified as a Gold partner adds the cherry to the cake. Not only does it come with bragging rights in the […]

How will Whatsapp Business fit in your Marketing Mix for the Indian Consumer?

By |Tuesday, March 6, 2018|Blog, Social Advertising, Whatsapp|

For most of us, WhatsApp is the most popular app on our phones. Over the years, it has added a lot of cool features – emojis, video calling, day-long statuses, etc., making it an irreplaceable and prime form of communication. In India itself, the app caught on like rapid fire, adding up to about 200 million active users as of Feb ‘17. WhatsApp found out that 80% of Indian SMEs already […]

7 Statistics that sum up the Indian Digital Ad Spends: DAN Report 2018

By |Wednesday, February 28, 2018|Blog, Insights|

7 Statistics on the Indian Digital Ad Industry in 2018

1. The Indian digital ad industry is estimated to grow with a CAGR of 32% to Rs 18,986 crore by 2020, Digital ad spends will touch almost 19,000 crores in three years which is almost same as the size of print ad industry today. It is expected to grow at 3X of industry average over this time to touch almost a quarter of ad […]

7 AI Trends Every Marketer Should Know in 2018

By |Thursday, February 15, 2018|Artificial Intelligence, Blog, Martech, Social Takeover|

When it comes to marketing and advertising, a lot of brands are leveraging the data about their users but to a person without a technical background, it becomes a little difficult understanding artificial intelligence, implementing and leveraging its advantages. So what is it all about?

AI or Artificial Intelligence or what we know as “Skynet” from Terminator & “Ultron” from Avengers, thanks to Hollywood. Or our very own Rajinikanth’s Chitti.