We are Certified Snapchat Gold Partners!

By |Wednesday, March 21, 2018|Blog, Snapchat, Social Advertising|

We’ve got some Snaptastic News!

Merkle Sokrati is proud to announce that we’re now Certified Snapchat Gold Partners!

Jumping at the chance to explore a brand new channel, in a short span of 5 months, the ever-enthusiastic Social team has received some phenomenal feedback not only from our clients but also from the Snapchat team itself!

Being certified as a Gold partner adds the cherry to the cake. Not only does it come with bragging rights in the […]

How will Whatsapp Business fit in your Marketing Mix for the Indian Consumer?

By |Tuesday, March 6, 2018|Blog, Social Advertising, Whatsapp|

For most of us, WhatsApp is the most popular app on our phones. Over the years, it has added a lot of cool features – emojis, video calling, day-long statuses, etc., making it an irreplaceable and prime form of communication. In India itself, the app caught on like rapid fire, adding up to about 200 million active users as of Feb ‘17. WhatsApp found out that 80% of Indian SMEs already […]

7 Statistics that sum up the Indian Digital Ad Spends: DAN Report 2018

By |Wednesday, February 28, 2018|Blog, Insights|

7 Statistics on the Indian Digital Ad Industry in 2018

1. The Indian digital ad industry is estimated to grow with a CAGR of 32% to Rs 18,986 crore by 2020, Digital ad spends will touch almost 19,000 crores in three years which is almost same as the size of print ad industry today. It is expected to grow at 3X of industry average over this time to touch almost a quarter of ad […]

7 AI Trends Every Marketer Should Know in 2018

By |Thursday, February 15, 2018|Artificial Intelligence, Blog, Martech, Social Takeover|

When it comes to marketing and advertising, a lot of brands are leveraging the data about their users but to a person without a technical background, it becomes a little difficult understanding artificial intelligence, implementing and leveraging its advantages. So what is it all about?

AI or Artificial Intelligence or what we know as “Skynet” from Terminator & “Ultron” from Avengers, thanks to Hollywood. Or our very own Rajinikanth’s Chitti.


What is GCLID & why you should care about it?

By |Wednesday, February 14, 2018|Blog, Google Advertising, Reporting, Social Takeover, Tips and Tricks|

Image Sources: Google, Adwords UI

Meet Joey, who is a digital marketer. Joey is worried because he is not able to track conversions perfectly in Adwords. Few of his clients are having issues in placing pixels on their websites for conversion actions, while some are using 3rd party analytics services, while others have online lead generation and offline sales.

Joey is never getting the actual number of conversions that his […]

How to measure the impact of Online marketing on your Offline stores

By |Wednesday, February 14, 2018|Artificial Intelligence, Blog, Campaign Launcher, Google Advertising, Social Takeover, Tips and Tricks|

Image Sources: Google, ThinkwithGoogle

Before going into details about the impact of online marketing on our offline store let’s meet Tim, he has a lot of stores in many places and has been doing good business for years. But with the rise of E-commerce and change in consumer preferences, Tim also started to venture into E-commerce and invested in digital marketing to reach out to more […]

How to kickstart Mobile App Install campaigns

By |Thursday, February 8, 2018|Apps, Blog, Campaign Launcher, Google Advertising, Social Advertising|

You can clearly experience the rising trend of smarter phones. This in turn is assisting another trend on this wave – the rise of apps. Smaller, smarter and more innovative apps. Consequently, overwhelming the consumers to download apps for the tiniest of their chores and pushing the developers to broadcast their masterpieces of apps. Therefore, pushing both demand and supply of app install.

App Marketing started in the whispers. How to get your car out of […]

3 Steps to start using Artificial Intelligence in your Marketing Efforts

By |Tuesday, February 6, 2018|Artificial Intelligence, Blog, Martech|

Let’s talk about Artificial Intelligence, the biggest buzz in the world right now. Don’t worry, you don’t need to be an engineer to understand these concepts. This blog aims to clarify these big terms in simple words, in order to equip marketers with all the tools to conquer the digital marketing world (minus the technical overload).

So Let’s Break It Down – What is Artificial Intelligence?

Starting off with the term that gets thrown around a […]

Why Clicks and Sessions are not friends?

By |Tuesday, January 30, 2018|Blog, Google Advertising, Tips and Tricks|

As digital marketers, all of us have faced this situation a lot of times. Every time we discover something unique and we pat our back 🙂

So, I thought let’s jot down all the possible factors which are causing the problem in Clicks and Sessions relationship. I have tried to list all the situations that I have personally faced so far, I might have missed a few. Feel free to add your’s in the comment […]

MediaPost names Merkle Search Agency of the Year

By |Monday, January 29, 2018|Awards, Blog|

MediaPost, an integrated publishing and conference company covering topics including media, marketing, and advertising has named Merkle as the Search Agency of the Year.

“At Merkle, success comes from a focus on data, relevance, technical efficiencies and expertise, such as being able to connect the receipt of a paper catalog with a smartphone search. It takes sophisticated technology to identify consumers across media and identify behavioral patterns with search patterns.

The process requires more than machine learning […]