Remember the emergence of E-Commerce blossoming in India, and the early nervousness of making payments online? Even though there has been a significant rise in online payments over the last few years since, Cash on Delivery (COD) continues to remain the most preferred mode of payment for consumers in India.
Customer Success is transformative and has gained significant importance over time, which is clearly evident when one looks at the Google Trends graph below.
Great companies are focusing on mastering the ‘software’ part of Software as a Service, although, the new generation of great companies are recognising the need to emphasize on the ‘service’ implied in SaaS.
Pune, India, December 2016: Sokrati announces becoming badged Facebook Marketing Partners in the Ad Tech category in India!
This is a leap for a digital agency in India, with technology built entirely in India. It’s not just pure performance success measures of client brands that was taken into account to qualify, but the automation tools, incorporation of simplified features, and sheer innovation for marketers complimenting what Facebook offers, that has sealed this alliance. Overall, […]
The Founder-CEO of Ada Chikan, Rhea Punjabi, speaks of her journey!
About the customer:
Ada Chikan conceptualized art of chikankari on a different, albeit traditional platform. Till the time Ada ventured into a designer wear concept, chikan was being produced and sold on ‘run of the mill’ basis. Ada, brought together the finest artisans who with their nimble fingers started crafting breath taking chikankari designs on finest fabrics which became a delightful appreciation […]
A personalised, engaging customer experience is very critical to the success of any marketing initiative today. When apps have taken over websites, and machines have taken over human habits, the only way we can individualise our relations with the client is through a wise customer-management team, which will not only manage the success of a customer but also benchmarks a company’s own accomplishment.
Sokrati has built a one-stop, feature-intensive product for […]
Sokrati Ranked as the 12th Fastest Growing Technology Company on the Deloitte Technology Fast 500™ Asia Pacific 2016. Attributing its 337% Percent Revenue Growth to E-Commerce and BFSI expansion in the past year.
Pune, India, November 2016 – Sokrati announced today that it ranked Number 12th on the Deloitte Technology Fast 500™ Asia Pacific 2016, a ranking of the 500 fastest growing technology companies in Asia Pacific. Rankings are based on […]
Festive season is just around the corner and Google has taken this opportunity to dive-deep into the most popular advertiser verticals to find out the latest emerging trends around the top 10 E-Commerce verticals in India.
They’ve summarised their research in an infographic that provides you with insights around:
1. Indian market trends
2. Device search trends
3. Search trends throughout the year
4. Popular search queries in your vertical
5. Strategies to create and capture […]
In 2012, Google introduced a new type of search ad – a more visual and appealing, and one that would dominate search advertising across the globe in the years to come. Google Shopping Ads, previously known as Product Listing Ads is currently revolutionising search advertising across E-Commerce marketers of every size. The image format of the ad, its seamless integration with search engines, and its preference for being clicked by online shoppers, […]