Customer Churn Fixes for SaaS 101

By |Blog, Customer Engagement, Customer Success|

One of the most painful aspects of a SaaS product is the fast churn of its customer base. Customers tend to onboard easily, fail to adopt the product long enough to engage, and ending the journey too quickly; this results in the SaaS business losing a lot of money, while weakening its reputability.

In this blog, I’ll be recommending 5 ways that’ll prevent your loyal customers from calling it quits […]

5 Amazingly Productive E-Commerce Purchase Funnel Boosters

By |Blog, Ecommerce Marketing|

The E-Commerce industry across the globe is at an ever-competitive, crackling space. The fact that all the 3 giants in the domain (Amazon, Snapdeal and Flipkart) are operating at an annual cash burn of more than INR 3000 crores ($30bn), just to ride out the rivals, speaks for itself. If this is the ordeal of the companies with majority of the market caps, you can only imagine their effect on the younger […]

How Cash on Delivery Fuelled E-Commerce Growth in India

By |Blog|

Remember the emergence of E-Commerce blossoming in India, and the early nervousness of making payments online? Even though there has been a significant rise in online payments over the last few years since, Cash on Delivery (COD) continues to remain the most preferred mode of payment for consumers in India.

According to Nielsen’s Global Connected Commerce Survey (Business Insider) about 83% consumers in India preferred using […]

What in Facebook Ads Appeals to the Affluent Indian Audience?

By |Blog, Facebook Ads, Social Advertising|

Facebook claims that it can advertise to about 4 million affluent Indians. If you are a Facebook marketer, at some point, you have surely tried to target the Affluent Indians, online. Be it through selecting interests like ‘iOS users’ or ‘audience with Affinity for High Value Goods in India’ or ‘Frequent Business Travellers’ or ‘CXOs’ or ‘Investors’ – you’ve surely […]

5 Ways to Drive ROI with Customer Success

By |Blog, Customer Engagement, Customer Success|

Customer Success is transformative and has gained significant importance over time, which is clearly evident when one looks at the Google Trends graph below.


Great companies are focusing on mastering the ‘software’ part of Software as a Service, although, the new generation of great companies are recognising the need to emphasize on the ‘service’ implied in SaaS.


Sokrati Badged as Facebook’s Ad-Tech Partner in India!

By |Blog, Facebook Ads, Sokrati PR|

Pune, India, December 2016: Sokrati announces becoming badged Facebook Marketing Partners in the Ad Tech category in India! 

This is a leap for a digital agency in India, with technology built entirely in India. It’s not just pure performance success measures of client brands that was taken into account to qualify, but the automation tools, incorporation of simplified features, and sheer innovation for marketers complimenting what Facebook offers, that has sealed this alliance. Overall, […]

The Inside Story: Ada Chikan Revives the Lost Art of Indian Chikankari Designs

By |Blog, Customer Engagement, Customer Success|

The Founder-CEO of Ada Chikan, Rhea Punjabi, speaks of her journey!

About the customer:

Ada Chikan conceptualized art of chikankari on a different, albeit traditional platform. Till the time Ada ventured into a designer wear concept, chikan was being produced and sold on ‘run of the mill’ basis. Ada, brought together the finest artisans who with their nimble fingers started crafting breath taking chikankari designs on finest fabrics which became a delightful appreciation […]

The WOW Factor in Customer Experience!

By |Blog, Customer Engagement, Customer Success|

A personalised, engaging customer experience is very critical to the success of any marketing initiative today. When apps have taken over websites, and machines have taken over human habits, the only way we can individualise our relations with the client is through a wise customer-management team, which will not only manage the success of a customer but also benchmarks a company’s own accomplishment.

Sokrati has built a one-stop, feature-intensive product for […]

Sokrati Named to the Deloitte Technology Fast 50 List for the 4th Consecutive Year!

By |Blog, Sokrati PR|

Sokrati Ranked as the 12th Fastest Growing Technology Company on the Deloitte Technology Fast 500™ Asia Pacific 2016. Attributing its 337% Percent Revenue Growth to E-Commerce and BFSI expansion in the past year.

Pune, India, November 2016Sokrati announced today that it ranked Number 12th on the Deloitte Technology Fast 500™ Asia Pacific 2016, a ranking of the 500 fastest growing technology companies in Asia Pacific. Rankings are based on […]

[Infographic] Current Trends in the Indian Apparel Industry

By |Blog|

Festive season is just around the corner and Google has taken this opportunity to dive-deep into the most popular advertiser verticals to find out the latest emerging trends around the top 10 E-Commerce verticals in India. 

They’ve summarised their research in an infographic that provides you with insights around:
1. Indian market trends
2. Device search trends
3. Search trends throughout the year
4. Popular search queries in your vertical
5. Strategies to create and capture […]