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How we aced Dynamic Creatives with a Weather API for Lead Generation

By |Wednesday, January 24, 2018|Blog, Dynamic Creatives, Google Advertising, Sokrati Tech|

Dynamic creatives are customizable ads that act as a template (or a frame), that can be used to change a part of the creative based on the targeting. For instance, with a dynamic creative, you can showcase a different ad to the audience based on their age, location, device etc. This helps in improving the audience connect, and people tend to click more on your ads.

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Hotstar versus Netflix – OTT Wars in India

By |Tuesday, January 23, 2018|Blog, OTT & Entertainment|

Recently while investigating the user behavior of Over-The-Top (OTT) Entertainment services, I came across some data which launched me and a lot of other Sokratians into a debate –

Why is Hotstar mobile heavy (76% users) but Netflix favoring desktop (60% users)?

chart-ott-india-netflix-hotstar-blog-merkle-sokrati

We dived deeper into the numbers and after several discussions and looking at some trends, we finally came across a hypothesis […]

Adwords new UI – A “Maggie” article

By |Thursday, January 18, 2018|Blog|

I am sure you would have read a couple of blogs so far claiming the fact that “top 10 reasons to use new UI”, “hidden gems in new UI”, “7 best features of new UI” and so on and considering the catchy subject line, you would have clicked on the link to read and jump-start using them.
Ok, So I’ll be honest! I have used the word “Maggie” in my headline to catch […]

Learn about the brand new Amazon Marketing Services in India

By |Tuesday, January 9, 2018|Blog|

Amazon is the #1 e-commerce platform in India and with 1.5 Billion monthly product searches, it is the preferred destination for Indian shoppers to do their product research. In addition, 65% of the users searching are returning customers who have a significantly higher propensity to make a purchase.

While 60% of Amazon visitors start out with a search, 70% of them do not end up moving beyond the 1st page of […]

In The Driver’s Seat

By |Friday, September 15, 2017|Blog|

Have covered in my earlier blog post that employees and customers are the most important pillars of any company. Let’s now discuss the next critical pillar for a company and how we could use this knowledge for a successful scale-up of a company.

The Core Function

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Sokrati Wins Google Premier Partner Award for Shopping Innovation!

By |Wednesday, August 16, 2017|Blog, Sokrati PR|

Sokrati, a leader in exceptional digital performance marketing automation and optimisation, is the winner of the Shopping Innovation Award at Google Premier Partner Awards 2017, India.

The Premier Partner Awards program, which launched globally this year, is designed to reward and recognize top-performing Premier Google Partners for their contributions to digital marketing, product innovation and client growth in 6 categories: Search, Display, Mobile, Shopping, Video and […]

Sokrati Joins Hands with Dentsu Aegis Network & Launches Merkle in India

By |Thursday, July 27, 2017|Blog, Sokrati PR, Sokrati Tech|

When we started Sokrati in 2009 little did we know how long we will last, how far we will go and how much of an impact we will have in the Indian advertising space. We were just a few vagabonds with only one desire in mind, to start our first enterprise in India and try to make it as successful as possible. We started out with a 950 sq ft office in […]

7 Pro Tips to Improve Your AdWords Landing Page Experience

By |Wednesday, July 12, 2017|Blog|

Landing page is the fundamental part of most marketing campaigns today. Their role in the Quality Score given by Google AdWords is an evidence of the same. We had always been wanting to change “below average” to “above average”. Now that Quality Score metrics have expanded to separate columns, it has become evident that Google wants us to focus more on them.

About […]

Intent vs. Impulse: The Major Driving Forces of Customer Behaviour

By |Monday, May 8, 2017|Blog|

Intent and Impulse are perhaps the two major driving forces when it comes to customer behaviour in an eCommerce environment. Understanding and capitalizing on both of these behaviours is significant to persuade and eventually sell your products.

However, if you run an eCommerce site, you would probably be aware by now that leveraging a customer’s intent and impulse in a resourceful manner is a challenging task. The psychology behind both of them is entirely different […]

Gmail Sponsored Promotions: How to Run a Successful GSP Campaign

By |Tuesday, April 11, 2017|Blog, GSP Advertising|

The digital ecosystem is growing rapidly. Demonetization has definitely acted as a catalyst to bolster this growth, while internet connectivity still poses a challenge to all the digital marketers. As the digital penetration into various audience segments grows, so are the technologies or channels to reach a consumer efficiently in different ways. Before we get into this discussion, let’s talk about the common mistakes that most advertisers make before or after they […]