Dynamic creatives are customizable ads that act as a template (or a frame), that can be used to change a part of the creative based on the targeting. For instance, with a dynamic creative, you can showcase a different ad to the audience based on their age, location, device etc. This helps in improving the audience connect, and people tend to click more on your ads.
Recently while investigating the user behavior of Over-The-Top (OTT) Entertainment services, I came across some data which launched me and a lot of other Sokratians into a debate –
Why is Hotstar mobile heavy (76% users) but Netflix favoring desktop (60% users)?
We dived deeper into the numbers and after several discussions and looking at some trends, we finally came across a hypothesis […]
I am sure you would have read a couple of blogs so far claiming the fact that “top 10 reasons to use new UI”, “hidden gems in new UI”, “7 best features of new UI” and so on and considering the catchy subject line, you would have clicked on the link to read and jump-start using them.
Ok, So I’ll be honest! I have used the word “Maggie” in my headline to catch […]
Amazon is the #1 e-commerce platform in India and with 1.5 Billion monthly product searches, it is the preferred destination for Indian shoppers to do their product research. In addition, 65% of the users searching are returning customers who have a significantly higher propensity to make a purchase.
While 60% of Amazon visitors start out with a search, 70% of them do not end up moving beyond the 1st page of […]
Have covered in my earlier blog post that employees and customers are the most important pillars of any company. Let’s now discuss the next critical pillar for a company and how we could use this knowledge for a successful scale-up of a company.
The Core Function
All animals are equal, but some animals are more equal than others. – George Orwell
Sokrati, a leader in exceptional digital performance marketing automation and optimisation, is the winner of the Shopping Innovation Award at Google Premier Partner Awards 2017, India.
The Premier Partner Awards program, which launched globally this year, is designed to reward and recognize top-performing Premier Google Partners for their contributions to digital marketing, product innovation and client growth in 6 categories: Search, Display, Mobile, Shopping, Video and […]
When we started Sokrati in 2009 little did we know how long we will last, how far we will go and how much of an impact we will have in the Indian advertising space. We were just a few vagabonds with only one desire in mind, to start our first enterprise in India and try to make it as successful as possible. We started out with a 950 sq ft office in […]
Landing page is the fundamental part of most marketing campaigns today. Their role in the Quality Score given by Google AdWords is an evidence of the same. We had always been wanting to change “below average” to “above average”. Now that Quality Score metrics have expanded to separate columns, it has become evident that Google wants us to focus more on them.
Intent and Impulse are perhaps the two major driving forces when it comes to customer behaviour in an eCommerce environment. Understanding and capitalizing on both of these behaviours is significant to persuade and eventually sell your products.
However, if you run an eCommerce site, you would probably be aware by now that leveraging a customer’s intent and impulse in a resourceful manner is a challenging task. The psychology behind both of them is entirely different […]
The digital ecosystem is growing rapidly. Demonetization has definitely acted as a catalyst to bolster this growth, while internet connectivity still poses a challenge to all the digital marketers. As the digital penetration into various audience segments grows, so are the technologies or channels to reach a consumer efficiently in different ways. Before we get into this discussion, let’s talk about the common mistakes that most advertisers make before or after they […]