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Recipe for Powerful YouTube Performance Marketing

By |Wednesday, April 5, 2017|Blog|

YouTube has over a billion users — almost one-third of all people on the Internet. A platform which garners more than 30 million visitors per day. 5 billion videos are watched everyday and on an average, a view session lasts more than 40 mins.

Now as an E-commerce marketer how do you utilize YouTube as a platform to reach out to the right set of people who go on to install your app as well […]

My Learning Through Helping Companies to Scale Up

By |Friday, March 31, 2017|Blog|

Many of you have also taken the path of joining a growth-phase company and been through its roller-coaster ride, and learnt (not to leave the path, hopefully!). Much of the learning might be contextual and some may even be painfully frustrating to recall, however we’re all skilled to take the fruit and leave the chaff. An acute need for people who could help in this crucial phase of a company’s life-cycle is […]

The Dynamic World of Search Ads – Errors & Pitfalls To Avoid on DSA and DKI

By |Wednesday, March 29, 2017|Blog, Search Advertising|

Search ads are almost always the first ads to go live for any account. No other channel serves users with intent higher than search, which is why the internet is abundantly populated with literature about how to set up different type of search ads. However, as a wise man says, if there’s something equally important as knowing what to do, it’s knowing what not to do. In this post, we are going to list […]

Why You Should Not Ignore Bing Product Ads

By |Thursday, March 23, 2017|Blog, Search Advertising|

If you run an internet company, you are continuously working towards optimising your Cost of Acquisition (CAC). Obviously, you employ multitude of complex math and logic to do this. Unfortunately, under this messy garb, sometimes we miss the obvious and simple levers.

Bing Product Ads: Simple & Very Powerful

Bing Product Ads are image ads which appear to the right of Bing Ads on Bing search pages.  Here is an example of […]

Customer Churn Fixes for SaaS 101

By |Wednesday, February 22, 2017|Blog, Customer Engagement, Customer Success|

One of the most painful aspects of a SaaS product is the fast churn of its customer base. Customers tend to onboard easily, fail to adopt the product long enough to engage, and end the journey too quickly; this results in the SaaS business losing a lot of money, while weakening its reputability.

In this blog, I’ll be recommending 5 ways that’ll prevent your loyal customers from calling it quits […]

5 Amazingly Productive E-Commerce Purchase Funnel Boosters

By |Tuesday, February 7, 2017|Blog, Ecommerce Marketing|

The E-Commerce industry across the globe is at an ever-competitive, crackling space. The fact that all the 3 giants in the domain (Amazon, Snapdeal and Flipkart) are operating at an annual cash burn of more than INR 3000 crores ($30bn), just to ride out the rivals, speaks for itself. If this is the ordeal of the companies with majority of the market caps, you can only imagine their effect on the younger […]

How Cash on Delivery Fuelled E-Commerce Growth in India

By |Wednesday, January 18, 2017|Blog|

Remember the emergence of E-Commerce blossoming in India, and the early nervousness of making payments online? Even though there has been a significant rise in online payments over the last few years since, Cash on Delivery (COD) continues to remain the most preferred mode of payment for consumers in India.

According to Nielsen’s Global Connected Commerce Survey (Business Insider) about 83% consumers in India preferred using […]

What in Facebook Ads Appeals to the Affluent Indian Audience?

By |Tuesday, December 13, 2016|Blog, Facebook Ads, Social Advertising|

Facebook claims that it can advertise to about 4 million affluent Indians. If you are a Facebook marketer, at some point, you have surely tried to target the Affluent Indians, online. Be it through selecting interests like ‘iOS users’ or ‘audience with Affinity for High Value Goods in India’ or ‘Frequent Business Travellers’ or ‘CXOs’ or ‘Investors’ – you’ve surely […]

5 Ways to Drive ROI with Customer Success

By |Wednesday, December 7, 2016|Blog, Customer Engagement, Customer Success|

Customer Success is transformative and has gained significant importance over time, which is clearly evident when one looks at the Google Trends graph below.

Customer-Success-Google-Trends

Great companies are focusing on mastering the ‘software’ part of Software as a Service, although, the new generation of great companies are recognising the need to emphasize on the ‘service’ implied in SaaS.

[…]

Sokrati Badged as Facebook’s Ad-Tech Partner in India!

By |Wednesday, December 7, 2016|Blog, Facebook Ads, Sokrati PR|

Pune, India, December 2016: Sokrati announces becoming badged Facebook Marketing Partners in the Ad Tech category in India! 

This is a leap for a digital agency in India, with technology built entirely in India. It’s not just pure performance success measures of client brands that was taken into account to qualify, but the automation tools, incorporation of simplified features, and sheer innovation for marketers complimenting what Facebook offers, that has sealed this alliance. Overall, […]