Customer Churn Fixes for SaaS 101

By |Wednesday, February 22, 2017|Blog, Customer Engagement, Customer Success|

One of the most painful aspects of a SaaS product is the fast churn of its customer base. Customers tend to onboard easily, fail to adopt the product long enough to engage, and end the journey too quickly; this results in the SaaS business losing a lot of money, while weakening its reputability.

In this blog, I’ll be recommending 5 ways that’ll prevent your loyal customers from calling it quits […]

5 Ways to Drive ROI with Customer Success

By |Wednesday, December 7, 2016|Blog, Customer Engagement, Customer Success|

Customer Success is transformative and has gained significant importance over time, which is clearly evident when one looks at the Google Trends graph below.


Great companies are focusing on mastering the ‘software’ part of Software as a Service, although, the new generation of great companies are recognising the need to emphasize on the ‘service’ implied in SaaS.


The Inside Story: Ada Chikan Revives the Lost Art of Indian Chikankari Designs

By |Monday, December 5, 2016|Blog, Customer Engagement, Customer Success|

The Founder-CEO of Ada Chikan, Rhea Punjabi, speaks of her journey!

About the customer:

Ada Chikan conceptualized art of chikankari on a different, albeit traditional platform. Till the time Ada ventured into a designer wear concept, chikan was being produced and sold on ‘run of the mill’ basis. Ada, brought together the finest artisans who with their nimble fingers started crafting breath taking chikankari designs on finest fabrics which became a delightful appreciation […]

The WOW Factor in Customer Experience!

By |Wednesday, November 30, 2016|Blog, Customer Engagement, Customer Success|

A personalised, engaging customer experience is very critical to the success of any marketing initiative today. When apps have taken over websites, and machines have taken over human habits, the only way we can individualise our relations with the client is through a wise customer-management team, which will not only manage the success of a customer but also benchmarks a company’s own accomplishment.

Sokrati has built a one-stop, feature-intensive product for […]

The Inside Story: Headphone Zone Goes the Extra Mile to Fulfill Every Audiophile’s Dream

By |Thursday, August 18, 2016|Blog, Customer Success|

The Founder-CEO of Headphone Zone, Mr. Raghav Somani speaks of realising his entrepreneurial dreams!


About the customer: Headphone Zone, conceptualised by Raghav Somani in 2010, is India’s first exclusive online store for headphones, earphones and personal audio devices. It features a collection of headphones from the world’s most finest brands renowned for their sound, design and style. With Headphone Zone, Raghav aims to deliver a […]

The Inside Story: Celebrating Pipa Bella

By |Wednesday, July 20, 2016|Blog, Customer Success|

The Founder-CEO of Pipa Bella, Ms. Shuchi Pandya speaks of realising her entrepreneurial dream!

About the customer: Pipa Bella is one of the fastest-growing E-Commerce players specialising in trendy jewellery. The company started its operations in 2012, and has since grown manifold. With over 1000+ styles, they are coveted by fashion bloggers and celebrities alike. Pipa Bella along with Sokrati aims to offer India’s modern women an easy online jewellery shopping experience, […]

Success Story : Remunance achieving 43% CPC drop with Gmail Sponsored Promotions

By |Friday, May 27, 2016|Blog, Customer Engagement, Customer Success|

Remunance began their journey about 10 years back with a very different mission to help companies from abroad set up their operations in India. With an increasing demand for the payroll service they studied the market and then around 5 years back they launched their salary processing service as well.

“We studied the market well and found that across India there were very few companies who were offering similar services. […]

Know how Zazen Spa is generating 3X return on Advertising Spend.

By |Friday, May 13, 2016|Blog, Customer Success|

Born into a hotelier family and inspired by his frequent visits to Thailand, Darshan, keen to replicate the experience of Thai massages back home– started Zazen Spa in September 2011. Unique in design and concept, complemented with luxurious materials, energizing aromas and tranquil music from over the world, Zazen spa is now spread out with 17 outlets across Maharashtra.

Desire of a rapid growth and reach to a large and new […]

Success Story : Whizz Kidzs solving Success Equation!

By |Thursday, May 5, 2016|Blog, Business, Customer Engagement, Customer Success|

10 years back, with an idea to make numbers and maths fun, Puja & Bimal Anand started Whizz Kidzs with 40 students in 1 center. Now, they have grown to more than 25 centers and are making maths fun for more than 4000 students. Maybe another Ramanujan is in making at Whizz Kidzs!

Bimal, the owner, decided to gain natural visibility and started promoting his business on Google Adwords .  Realizing […]

Success Story: Jemkon is expanding business multifold through Digital Advertising

By |Thursday, April 28, 2016|Blog, Customer Engagement, Customer Success|

Jemkon, one of India’s leading manufacturers of epoxy and water flooring, serves more than 500 companies. With an in-house application team and latest equipment, it assures its clients durable and cost effective flooring solutions.

“We started the company in 2011 with conventional  feet-on-the-street marketing model. And we knew merely sending sales executive on the field would not do significant wonders” says Clibe Joshva, Director at Jemkon Pvt. Ltd. Limited by the […]