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Dynamic Remarketing (DRM) – A Must for E-Commerce

By |Blog, Display and Remarketing, Ecommerce Marketing, Search Advertising|

Do you know that more than 90% of the people return from an e-commerce without converting from their 1st visit?

On an average more than 49% of the people take at least 2 website visits before making a purchase! Online Shopping carts are abandoned over 70% of the times. Consumers don’t eventually buy 60% of the products left in their carts! The question perplexing all the Digital Marketing Manager’s mind is […]

Current Trends You Need to Know about the Indian E-Commerce Industry

By |Blog, Ecommerce Marketing, Reporting|

[Update 26/10/16] Our Q3 industry report on Google Shopping trends is now live! View the full report here.

India is a massive E-Commerce marketplace now with every age group comfortably transacting online – more often preferring shopping online instead of visiting offline stores for a bigger gamut of choices and offers. The West shops online 10X more than India, but then India has the world’s 2nd largest number […]

5 blogs not to miss if you run Google Shopping Ads (Product Listing Ads)

By |Blog, Ecommerce Marketing, Google Shopping Campaigns|

Take Google Shopping to the Next Level : Power of Image Optimization in eCommerce

The first thing that a potential buyer looks at when your product ad shows up is the product image. Hence, image optimizations is one of the simplest and the best investment of your time to improve CTRs. There are various hacks that can be implemented to get better CTRs. For example,a zoomed in image to […]

Digital Marketing on E-commerce platforms Demystified

By |BigCommerce, Blog, Campaign Launcher, Ecommerce Marketing, eCommerce Platforms, Magento, Marketing For Online Stores, Mobile Advertising, Search Advertising, Shopify, Social Advertising|

The past decade has seen an internet boom in conjunction with the emergence of online retail, where the markets have been flooded with websites providing products from each corner of the world, for shoppers of every wallet size. E-Tailers have stopped at nothing to turn user interfaces into engagement-centric, addictive, impulse-driving experiences through intelligently designed sites and apps, diligent fulfillment and multiple checkout options. It’s not just E-Commerce businesses promoting themselves anymore […]

Your eCommerce Store’s Golden Ticket : The Power of In site Search Visitors & Targeting Strategies

By |Blog, Ecommerce Marketing|

In the last few years, eCommerce websites have used a barrage of marketing strategies on paid and organic fronts to capture more visitors to their website. Be it top of the funnel awareness visitors to mid & bottom level remarketing strategies to existing users. All these coupled with content marketing, affiliates, social growth hacks & more have contributed to the influx of new visitors. Now even with tons of CRO (Conversion Rate […]

Mobile App Download Facebook Success Story : Top Health App Grows 4X – Part2

By |Apps, Blog, Ecommerce Marketing, Mobile Advertising, PPC|

In our last blog we’ve discussed how google as a channel was used in growing this Health & Fitness App’s installs by 4x on Google. Here we reiterate the importance of how the mobile market is growing, where in late 2014 it had overtaken desktop e-commerce traffic. The marketing strategy around mobile app installs does not stop at google SEM. Facebook is also used as a prime channel to capture additional app installs. Yes, […]

Sokrati Features on BigCommerce – Targeting the Right Audience for your Ecommerce Store

By |Apps, BigCommerce, Blog, eCommerce Platforms, Instagram Ads|

A major component of Sokrati’s initiative for automating eCommerce marketing focuses on our app suite. In the last quarter, we’ve focused on creating apps that would help eCommerce stores in launching and optimizing channel specific marketing campaigns at scale. In this initiative, we’ve also rolled out channel-specific apps to eCommerce platform giants like BigCommerce.

In today’s release on BigCommerce Blog, Angie Pascale talks about how best target the right audience for your eCommerce […]

Mobile App Download Google Success Story : Top Health App Grows 4X – Part1

By |Apps, Blog, Ecommerce Marketing, Mobile Advertising|

The Mobile industry is growing at an exponential rate after it tipped over desktop’s digital media consumption in 2014. The Mobile app industry is contributing to this growth as more and more users are going app savvy for all their livelihood building blocks.

Take Stuart for example. On Monday, he wakes up to his health App triggering the alarm, just when he has the right amount of sleep for a healthy day! He […]

Scaling Holiday Facebook Ad Campaigns to 3X Traffic & Conversions with Real Market Insights

By |Blog, Ecommerce Marketing, Facebook Ads, PPC, Social Advertising|

Take the festive season, intense competition from deep pocket players and a business where sales cycles are long and people prefer to touch and feel the merchandise, and you have a challenge that rivals nothing short of scaling the Alps. This post highlights solutions to a similar challenge from one of India’s largest jewellery brands that set the goal of achieving 3X sales within just three days on Facebook Ads, during an auspicious Indian festival.

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Google Adwords Customer Match with Ecommerce Client Data Insights & 6 Best Practices

By |Blog, Customer Success, Display and Remarketing, Ecommerce Marketing, PPC|

What is Google Adwords Customer Match Feature & Why all the Fuzz?

Google rolled out its Customer Match feature in late September 2015, a much awaited ad targeting method in response to Facebook which drove tons of customer success stories around the same last year. Till now you could only create Remarketing Lists based on cookie clusters segmented by your audience lists such as specific page viewers, […]