The E-Commerce industry across the globe is at an ever-competitive, crackling space. The fact that all the 3 giants in the domain (Amazon, Snapdeal and Flipkart) are operating at an annual cash burn of more than INR 3000 crores ($30bn), just to ride out the rivals, speaks for itself. If this is the ordeal of the companies with majority of the market caps, you can only imagine their effect on the younger […]
Do you know that more than 90% of the people return from an e-commerce without converting from their 1st visit?
On an average more than 49% of the people take at least 2 website visits before making a purchase! Online Shopping carts are abandoned over 70% of the times. Consumers don’t eventually buy 60% of the products left in their carts! The question perplexing all the Digital Marketing Manager’s mind is […]
[31/01/17] Our Q3 2016 industry report on Indian E-Commerce trends is now live! View the full report here.
[25/10/16] Our Q2 2016 industry report on Google Shopping trends is now live! View the full report here.
India is a massive E-Commerce marketplace now with every age group comfortably transacting online – more often preferring shopping online instead of visiting offline stores for […]
The first thing that a potential buyer looks at when your product ad shows up is the product image. Hence, image optimizations is one of the simplest and the best investment of your time to improve CTRs. There are various hacks that can be implemented to get better CTRs. For example,a zoomed in image to […]
In the last few years, eCommerce websites have used a barrage of marketing strategies on paid and organic fronts to capture more visitors to their website. Be it top of the funnel awareness visitors to mid & bottom level remarketing strategies to existing users. All these coupled with content marketing, affiliates, social growth hacks & more have contributed to the influx of new visitors. Now even with tons of CRO (Conversion Rate […]
In our last blog we’ve discussed how google as a channel was used in growing this Health & Fitness App’s installs by 4x on Google. Here we reiterate the importance of how the mobile market is growing, where in late 2014 it had overtaken desktop e-commerce traffic. The marketing strategy around mobile app installs does not stop at google SEM. Facebook is also used as a prime channel to capture additional app installs. Yes, […]
A major component of Sokrati’s initiative for automating eCommerce marketing focuses on our app suite. In the last quarter, we’ve focused on creating apps that would help eCommerce stores in launching and optimizing channel specific marketing campaigns at scale. In this initiative, we’ve also rolled out channel-specific apps to eCommerce platform giants like BigCommerce.
The Mobile industry is growing at an exponential rate after it tipped over desktop’s digital media consumption in 2014. The Mobile app industry is contributing to this growth as more and more users are going app savvy for all their livelihood building blocks.
Take Stuart for example. On Monday, he wakes up to his health App triggering the alarm, just when he has the right amount of sleep for a healthy day! He […]