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What is GCLID & why you should care about it?

By |Wednesday, February 14, 2018|Blog, Google Advertising, Reporting, Social Takeover, Tips and Tricks|

Image Sources: Google, Adwords UI

Meet Joey, who is a digital marketer. Joey is worried because he is not able to track conversions perfectly in Adwords. Few of his clients are having issues in placing pixels on their websites for conversion actions, while some are using 3rd party analytics services, while others have online lead generation and offline sales.

Joey is never getting the actual number of conversions that his […]

How to measure the impact of Online marketing on your Offline stores

By |Wednesday, February 14, 2018|Artificial Intelligence, Blog, Campaign Launcher, Google Advertising, Social Takeover, Tips and Tricks|

Image Sources: Google, ThinkwithGoogle

Before going into details about the impact of online marketing on our offline store let’s meet Tim, he has a lot of stores in many places and has been doing good business for years. But with the rise of E-commerce and change in consumer preferences, Tim also started to venture into E-commerce and invested in digital marketing to reach out to more […]

How to kickstart Mobile App Install campaigns

By |Thursday, February 8, 2018|Apps, Blog, Campaign Launcher, Google Advertising, Social Advertising|

You can clearly experience the rising trend of smarter phones. This in turn is assisting another trend on this wave – the rise of apps. Smaller, smarter and more innovative apps. Consequently, overwhelming the consumers to download apps for the tiniest of their chores and pushing the developers to broadcast their masterpieces of apps. Therefore, pushing both demand and supply of app install.

App Marketing started in the whispers. How to get your car out of […]

Why Clicks and Sessions are not friends?

By |Tuesday, January 30, 2018|Blog, Google Advertising, Tips and Tricks|

As digital marketers, all of us have faced this situation a lot of times. Every time we discover something unique and we pat our back 🙂

So, I thought let’s jot down all the possible factors which are causing the problem in Clicks and Sessions relationship. I have tried to list all the situations that I have personally faced so far, I might have missed a few. Feel free to add your’s in the comment […]

How we aced Dynamic Creatives with a Weather API for Lead Generation

By |Wednesday, January 24, 2018|Blog, Dynamic Creatives, Google Advertising, Sokrati Tech|

Dynamic creatives are customizable ads that act as a template (or a frame), that can be used to change a part of the creative based on the targeting. For instance, with a dynamic creative, you can showcase a different ad to the audience based on their age, location, device etc. This helps in improving the audience connect, and people tend to click more on your ads.

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