In 2012, Google introduced a new type of search ad – a more visual and appealing, and one that would dominate search advertising across the globe in the years to come. Google Shopping Ads, previously known as Product Listing Ads is currently revolutionising search advertising across E-Commerce marketers of every size. The image format of the ad, its seamless integration with search engines, and its preference for being clicked by online shoppers, […]
The first thing that a potential buyer looks at when your product ad shows up is the product image. Hence, image optimizations is one of the simplest and the best investment of your time to improve CTRs. There are various hacks that can be implemented to get better CTRs. For example,a zoomed in image to […]
Google Shopping Ads also known as Product Listing Ads offer online marketers and e-retailers an excellent platform to showcase their products, reach out to their audience and increase their brand’s visibility.
What is Google Shopping?
Google Shopping acts as an online price comparison platform. It allows people to search for products on different online sites and compare prices between different vendors.
Launched in 2002, Google Shopping Ads was originally a standalone feature but later moved […]
Google Shopping Campaigns are like icebergs – the surface looks simple to get started with: just upload your products catalog, create a Shopping Campaign and you are good to go! But the real work (and pain) starts after you have completed this. The way you treat your products, how you optimize their details, and what you do to make them stand out from the crowd is what makes or breaks a Shopping Campaign. […]