4 Gmail Sponsored Promotions (GSP) strategies to build your brand without breaking the bank

By |Blog, GSP Advertising|

Building market share from the ground up can be difficult for any new entrant into an established industry. Top of the funnel activities like display advertising can accelerate brand awareness but yield very little in terms of direct response and transactions. On the other hand, paid search ads are limited by the number of searches in the given geography and are rarely viewed by loyal users of larger competitors. Gmail Sponsored Promotions […]