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Stop meeting your customers for the first time, every time!

By |Monday, February 25, 2019|Blog, Customer Engagement, Insights|

The largest areas of opportunity for people-based marketing come from the ability to talk to individuals as if you know who they are and what value you can provide to them. In October 2017, Forbes magazine published a study of 1,000 shoppers and found that

“49 percent of respondents bought items that they never intended to buy, because of a personalized recommendation that was made to them during their shopping experience.”

 

– October 2017, Forbes […]

7 Statistics that sum up the Indian Digital Ad Spends: DAN Report 2018

By |Wednesday, February 28, 2018|Blog, Insights|


7 Statistics on the Indian Digital Ad Industry in 2018

1. The Indian digital ad industry is estimated to grow with a CAGR of 32% to Rs 18,986 crore by 2020, Digital ad spends will touch almost 19,000 crores in three years which is almost same as the size of print ad industry today. It is expected to grow at 3X of industry average over this time to touch almost a quarter of ad […]