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Sokrati Features on BigCommerce – Targeting the Right Audience for your Ecommerce Store

By |Apps, BigCommerce, Blog, eCommerce Platforms, Instagram Ads|

A major component of Sokrati’s initiative for automating eCommerce marketing focuses on our app suite. In the last quarter, we’ve focused on creating apps that would help eCommerce stores in launching and optimizing channel specific marketing campaigns at scale. In this initiative, we’ve also rolled out channel-specific apps to eCommerce platform giants like BigCommerce.

In today’s release on BigCommerce Blog, Angie Pascale talks about how best target the right audience for your eCommerce […]

First look at performance data from Instagram Ads

By |Blog, Display and Remarketing, Facebook Ads, Instagram Ads, Social Advertising, Twitter Ads|

A big boost for one of the most popular media-sharing and social networking apps, Instagram opens paid advertising to the world.

We are super excited to be one of the first folks in the country to start paid Instagram campaigns. With a few of our clients already on board, we saw incredible traction this opening weekend. Here is what we learned first-hand this week:

  1. 2X the engagement and CTRs as compared to Twitter (which we think is […]