The past decade has seen an internet boom in conjunction with the emergence of online retail, where the markets have been flooded with websites providing products from each corner of the world, for shoppers of every wallet size. E-Tailers have stopped at nothing to turn user interfaces into engagement-centric, addictive, impulse-driving experiences through intelligently designed sites and apps, diligent fulfillment and multiple checkout options. It’s not just E-Commerce businesses promoting themselves anymore […]
In our last blog we’ve discussed how google as a channel was used in growing this Health & Fitness App’s installs by 4x on Google. Here we reiterate the importance of how the mobile market is growing, where in late 2014 it had overtaken desktop e-commerce traffic. The marketing strategy around mobile app installs does not stop at google SEM. Facebook is also used as a prime channel to capture additional app installs. Yes, […]
The Mobile industry is growing at an exponential rate after it tipped over desktop’s digital media consumption in 2014. The Mobile app industry is contributing to this growth as more and more users are going app savvy for all their livelihood building blocks.
Take Stuart for example. On Monday, he wakes up to his health App triggering the alarm, just when he has the right amount of sleep for a healthy day! He […]