Digital Marketing on E-commerce platforms Demystified

By |Tuesday, May 31, 2016|BigCommerce, Blog, Campaign Launcher, Ecommerce Marketing, eCommerce Platforms, Magento, Marketing For Online Stores, Mobile Advertising, Search Advertising, Shopify, Social Advertising|

The past decade has seen an internet boom in conjunction with the emergence of online retail, where the markets have been flooded with websites providing products from each corner of the world, for shoppers of every wallet size. E-Tailers have stopped at nothing to turn user interfaces into engagement-centric, addictive, impulse-driving experiences through intelligently designed sites and apps, diligent fulfillment and multiple checkout options. It’s not just E-Commerce businesses promoting themselves anymore […]

Mobile App Download Facebook Success Story : Top Health App Grows 4X – Part2

By |Thursday, February 18, 2016|Apps, Blog, Ecommerce Marketing, Mobile Advertising, PPC|

In our last blog we’ve discussed how google as a channel was used in growing this Health & Fitness App’s installs by 4x on Google. Here we reiterate the importance of how the mobile market is growing, where in late 2014 it had overtaken desktop e-commerce traffic. The marketing strategy around mobile app installs does not stop at google SEM. Facebook is also used as a prime channel to capture additional app installs. Yes, […]

Mobile App Download Google Success Story : Top Health App Grows 4X – Part1

By |Wednesday, February 10, 2016|Apps, Blog, Ecommerce Marketing, Mobile Advertising|

The Mobile industry is growing at an exponential rate after it tipped over desktop’s digital media consumption in 2014. The Mobile app industry is contributing to this growth as more and more users are going app savvy for all their livelihood building blocks.

Take Stuart for example. On Monday, he wakes up to his health App triggering the alarm, just when he has the right amount of sleep for a healthy day! He […]

Nurture your Emerging Products

By |Tuesday, July 28, 2015|Blog, Display and Remarketing, Ecommerce Marketing, Facebook Ads, Google Shopping Campaigns, Mobile Advertising, Search Advertising, Social Advertising|

With the likes of Google Analytics and Omniture at their disposal, e-commerce players let data drive what works best for their digital advertising campaigns. Click through rate (CTR), Cost per lead (CPL), Cost per click (CPC), Conversions, Returns on Ad spend are common jargons that you hear and while, it may annoy a strategy evangelist, SEM experts use these as the bedrock for all campaigns they may drive.

Once the advertising campaigns go live, in […]

4 Pillars of Success for Mobile Marketing in 2015

By |Monday, December 22, 2014|Blog, Mobile Advertising, Social Advertising|

There are 6 billion mobile devices, for the 7 billion people living on earth. This leaves us with no doubt that we are living in an appified world today. Apps have become an established medium for users to interact with big and small brands, hence making them a massive measure of brand loyalty. With 50% of user searches already happening on mobile devices, 2015 will see a huge shift towards mobile devices. […]