Hotstar versus Netflix – OTT Wars in India

By |Tuesday, January 23, 2018|Blog, OTT & Entertainment|

Recently while investigating the user behavior of Over-The-Top (OTT) Entertainment services, I came across some data which launched me and a lot of other Sokratians into a debate –

Why is Hotstar mobile heavy (76% users) but Netflix favoring desktop (60% users)?

chart-ott-india-netflix-hotstar-blog-merkle-sokrati

We dived deeper into the numbers and after several discussions and looking at some trends, we finally came across a hypothesis […]