How to Make the Most of Google’s Expanded Text Ads

By |Thursday, August 11, 2016|Blog, PPC, Search Advertising|

Google’s Expanded Text Ads have been at marketer’s disposal for a few months now and the overall feedback has been quite positive. While we have already covered Google’s Expanded Text Ads in our earlier blog post – this blog will serve as extension to it as we describe our experience with Google’s new ad format and how Sokrati is effectively using them to get higher CTRs.

Google launched a New […]

5 Best Practices For Brand Campaigns on AdWords – Are You Imbibing Them?

By |Monday, August 1, 2016|Blog, PPC|

1. Super Structure

Campaign Structure is the Backbone of any AdWords Account. Having the best Campaign structure helps you have a better control over its components.

Imagine a human body with a dysfunctional backbone! The same applies to an AdWords Campaign.

We at Sokrati recommend each of our partners to have the Best Campaign Structure for their Brand Campaigns – the KIS Structure: Keep It Simple.

Let’s get to know […]

Google’s Expanded Text Ads: 5 Things You Should Know.

By |Wednesday, May 11, 2016|Blog, PPC, Search Advertising|

Google’s Adwords has been the platform of choice for business of all sizes looking to advertise on the internet. This advertising platform has evolved with time adding a few features, deleting some and providing more value for all involved. For all those interested, the newest change under way is Google’s Expanded Text Ads.

What are Google’s Expanded Text Ads?

Don’t confuse expanded text ads with text ad extensions. The latter is that […]

Google removing RHS Ads – Top 9 Questions Answered by Experts

By |Tuesday, March 1, 2016|Blog, PPC|


As the SEM world resonated cries of the doomsday for paid marketers, when Google removed RHS ads completely, there have been countless predictions of how this change will affect the search ecospace. Some are calling it quits for smaller businesses while others are calling it the rise of Product Ads. SearchEngineWatch spoke beautifully about why Google is doing it & how will this impact the SEO framework […]

Mobile App Download Facebook Success Story : Top Health App Grows 4X – Part2

By |Thursday, February 18, 2016|Apps, Blog, Ecommerce Marketing, Mobile Advertising, PPC|

In our last blog we’ve discussed how google as a channel was used in growing this Health & Fitness App’s installs by 4x on Google. Here we reiterate the importance of how the mobile market is growing, where in late 2014 it had overtaken desktop e-commerce traffic. The marketing strategy around mobile app installs does not stop at google SEM. Facebook is also used as a prime channel to capture additional app installs. Yes, […]

4 E-Commerce Remarketing Strategies to Optimize ROI based on Shopping Cart Audience Clusters

By |Tuesday, February 9, 2016|Blog, PPC|

In this highly competitive E-Commerce space, there is a very high cost of acquiring new audience using ppc channels. With the client’s majority investments targeted towards getting more new customers to the website, customer retention doesn’t really get much focus. Hence, remarketing strategies focusing on audience buckets are deprioritized. Going by the simple 80-20 rule, 80% of your profits/revenue shall be reaped from 20% of your existing customers. […]

Scaling Holiday Facebook Ad Campaigns to 3X Traffic & Conversions with Real Market Insights

By |Thursday, January 21, 2016|Blog, Ecommerce Marketing, Facebook Ads, PPC, Social Advertising|

Take the festive season, intense competition from deep pocket players and a business where sales cycles are long and people prefer to touch and feel the merchandise, and you have a challenge that rivals nothing short of scaling the Alps. This post highlights solutions to a similar challenge from one of India’s largest jewellery brands that set the goal of achieving 3X sales within just three days on Facebook Ads, during an auspicious Indian festival.


Google Adwords Customer Match with Ecommerce Client Data Insights & 6 Best Practices

By |Thursday, January 14, 2016|Blog, Customer Success, Display and Remarketing, Ecommerce Marketing, PPC|

What is Google Adwords Customer Match Feature & Why all the Fuzz?

Google rolled out its Customer Match feature in late September 2015, a much awaited ad targeting method in response to Facebook which drove tons of customer success stories around the same last year. Till now you could only create Remarketing Lists based on cookie clusters segmented by your audience lists such as specific […]

10 PPC Strategies that Boost Conversion, not just CTR

By |Wednesday, March 11, 2015|Blog, PPC, Search Advertising|

Apart from the long going debate on whether PPC is actually a good channel to spend; no matter what you sell the power of PPC just cannot be ignored. Whether you are into something as common as shoes and clothes or something offbeat like industrial goods, you can always figure a way to reach the right audience with PPC.

Every Industry, Category and Product type may demand a unique mix of PPC strategies that […]

How To Start Marketing Your Online Store with PPC

By |Friday, February 27, 2015|Blog, Facebook Ads, Google Shopping Campaigns, PPC, Search Advertising, Social Advertising|

You’ve got your online store up and running. You’ve got a great product. You’ve got a great website. All you need is for those first few sales to start rolling in. But somehow, despite all the emails you sent out and the links on social media, visitors are few and far in between. Transactions, more so. You’re looking for the best way to market your online store.

Pay-per-click marketing can be a valuable channel […]