Search ads are almost always the first ads to go live for any account. No other channel serves users with intent higher than search, which is why the internet is abundantly populated with literature about how to set up different type of search ads. However, as a wise man says, if there’s something equally important as knowing what to do, it’s knowing what not to do. In this post, we are going to list […]
If you run an internet company, you are continuously working towards optimising your Cost of Acquisition (CAC). Obviously, you employ multitude of complex math and logic to do this. Unfortunately, under this messy garb, sometimes we miss the obvious and simple levers.
Bing Product Ads: Simple & Very Powerful
Bing Product Ads are image ads which appear to the right of Bing Ads on Bing search pages. Here is an example of […]
Google’s Expanded Text Ads have been at marketer’s disposal for a few months now and the overall feedback has been quite positive. While we have already covered Google’s Expanded Text Ads in our earlier blog post – this blog will serve as extension to it as we describe our experience with Google’s new ad format and how Sokrati is effectively using them to get higher CTRs.
Google launched a New […]
Do you know that more than 90% of the people return from an e-commerce without converting from their 1st visit?
On an average more than 49% of the people take at least 2 website visits before making a purchase! Online Shopping carts are abandoned over 70% of the times. Consumers don’t eventually buy 60% of the products left in their carts! The question perplexing all the Digital Marketing Manager’s mind is […]
Google’s Adwords has been the platform of choice for business of all sizes looking to advertise on the internet. This advertising platform has evolved with time adding a few features, deleting some and providing more value for all involved. For all those interested, the newest change under way is Google’s Expanded Text Ads.
What are Google’s Expanded Text Ads?
Don’t confuse expanded text ads with text ad extensions. The latter is that […]
Apart from the long going debate on whether PPC is actually a good channel to spend; no matter what you sell the power of PPC just cannot be ignored. Whether you are into something as common as shoes and clothes or something offbeat like industrial goods, you can always figure a way to reach the right audience with PPC.
Every Industry, Category and Product type may demand a unique mix of PPC strategies that […]
Recently in a coffee-time conversation with one of our account managers, we were casually discussing the reasons of success on a campaign we’re currently running. He was telling me how Dynamic Search Ads was key to the success of this AdWords campaign delivering an impressive performance. He went on to explain how one of the reasons for success was the fact that the channel’s website churned out relevant content fairly frequently, keeping pace […]