What in Facebook Ads Appeals to the Affluent Indian Audience?

By |Tuesday, December 13, 2016|Blog, Facebook Ads, Social Advertising|

Facebook claims that it can advertise to about 4 million affluent Indians. If you are a Facebook marketer, at some point, you have surely tried to target the Affluent Indians, online. Be it through selecting interests like ‘iOS users’ or ‘audience with Affinity for High Value Goods in India’ or ‘Frequent Business Travellers’ or ‘CXOs’ or ‘Investors’ – you’ve surely […]

Sokrati Badged as Facebook’s Ad-Tech Partner in India!

By |Wednesday, December 7, 2016|Blog, Facebook Ads, Sokrati PR|

Pune, India, December 2016: Sokrati announces becoming badged Facebook Marketing Partners in the Ad Tech category in India! 

This is a leap for a digital agency in India, with technology built entirely in India. It’s not just pure performance success measures of client brands that was taken into account to qualify, but the automation tools, incorporation of simplified features, and sheer innovation for marketers complimenting what Facebook offers, that has sealed this alliance. Overall, […]

10 Best Practices for Facebook Dynamic Product Ads

By |Wednesday, October 19, 2016|Blog, Facebook Ads, Social Advertising|

‘People don’t go to Facebook to make decisions, but to avoid making them!’

True, right?

However, with the new ad format introduced by Facebook – Dynamic Product Ads (DPA), advertisers can now capture the users at their intent. Advertisers can now target specific groups of people with highly relevant ads that match where the user is within the sales channel.

How does it work?


Most Recommended Branding Activities on Facebook

By |Tuesday, October 18, 2016|Blog, Facebook Ads, Social Advertising|

I am sure you must have heard the famous saying – ‘Your brand is what other people say about you when you are not around’. I think that one statement pretty much sums the answer to the question “Why branding is important?” As a quick example, Amul as a brand would not have been so exorbitantly famous without the little girl mascot and the perfect catch phrases they use for contemporary events. […]

10 Quick Tips to Conquer Social Media Advertising This Festive Season!

By |Monday, October 17, 2016|Blog, Facebook Ads, Social Advertising|

It’s time for all business owners to acknowledge the truth; social media advertising is here to stay – and it’s getting bigger and better every day. With super accurate targeting, it’s even more useful than ever.

But one must never get carried away and follow the race. Instead, sit back and think what makes you different, and what you are trying to achieve against your investment and business goals.

Here Are 10 […]

Best Branding & Sustenance Practices on Social Channels

By |Thursday, September 8, 2016|Blog, Facebook Ads, Social Advertising|

If audiences can’t easily distinguish you from your competitors then it’s time to step your game and start positioning your business to stand out on Facebook!

Here we are with some branding musts that will make your business easy to spot and impossible to forget.

Reach and Frequency Ads

  • Here you can block your ad inventory which will ensure guaranteed reach […]

Facebook Product Ads Simplified : A step by step guide to getting started

By |Monday, May 23, 2016|Blog, Facebook Ads, Social Advertising|

Facebook Product Ads is a form of dynamic advertising that allows marketers to showcase a variety of their products to a wide audience. With exciting features like multi-product advertising and audience clustering, this marketing sensation has become extensively popular among e-marketers. In this post, we will walk you through the essential basics and steps to launch your first Facebook Product Ad!

What are Product Ads?

Google pioneered this format with […]

Scaling Holiday Facebook Ad Campaigns to 3X Traffic & Conversions with Real Market Insights

By |Thursday, January 21, 2016|Blog, Ecommerce Marketing, Facebook Ads, PPC, Social Advertising|

Take the festive season, intense competition from deep pocket players and a business where sales cycles are long and people prefer to touch and feel the merchandise, and you have a challenge that rivals nothing short of scaling the Alps. This post highlights solutions to a similar challenge from one of India’s largest jewellery brands that set the goal of achieving 3X sales within just three days on Facebook Ads, during an auspicious Indian festival.


Sokrati Live goes Mobile, Email Remarketing beta is Out, Facebook DPA updates & more!

By |Thursday, January 14, 2016|Facebook Ads, Sokrati Labs|

Wish you a fantastic 2016! At Sokrati, we signed off an awesome 2015 with a promise to make 2016 the most productive year ever by delivering amazing features for our retailers at much faster pace. Here’s a quick summary of last month; we saw great traction on Facebook’s Dynamic Product Ads and also launched Email Marketing in private beta. Sign up on these features if you haven’t already. And a lot’s cooking in our […]

First look at performance data from Instagram Ads

By |Thursday, October 8, 2015|Blog, Display and Remarketing, Facebook Ads, Instagram Ads, Social Advertising|

A big boost for one of the most popular media-sharing and social networking apps, Instagram opens paid advertising to the world.

We are super excited to be one of the first folks in the country to start paid Instagram campaigns. With a few of our clients already on board, we saw incredible traction this opening weekend. Here is what we learned first-hand this week:

  1. 2X the engagement and CTRs as compared to Twitter (which we think is […]