How will Whatsapp Business fit in your Marketing Mix for the Indian Consumer?

By |Tuesday, March 6, 2018|Blog, Social Advertising, Whatsapp|

For most of us, WhatsApp is the most popular app on our phones. Over the years, it has added a lot of cool features – emojis, video calling, day-long statuses, etc., making it an irreplaceable and prime form of communication. In India itself, the app caught on like rapid fire, adding up to about 200 million active users as of Feb ‘17. WhatsApp found out that 80% of Indian SMEs already […]