Google Shopping, known previously as Product Listing Ads or PLA, has come to be recognised as the most powerful channel for E-Commerce business promotions. Retailers are looking to expand their search universe to ensure that a wider range of consumers across geographies discover the right products at the right time. Further, as the SERP ecospace is becoming more visual and competitive, using Google Shopping campaigns with their top-notch value propositions has become a necessity. Before jumping into optimized campaign structures and management, what most retailers fail to realize is the massive room for possible optimizations in creating a world-class Product Feed. Google Shopping campaigns with such optimized feeds can boost your ROI by as much as 30%, as observed by many of our clients.
This E-Book, the 1st edition revising the learnings from the Google Shopping Masterclass series aims to educate Online Retailers & E-Commerce marketers to create a world-class Product Feed.
- Diving Deep inside Google Merchant Center
The tips, tricks & best practices that really matter for optimizing your Google Shopping Campaign initiative.
- Educating Online Retailers in Feed Management Best Practices
How an intelligent feed can improve your product’s visibility, click throughs and revenues, if you know exactly what to showcase to your end users and Google!
- Creating a World-Class Product Feed
The secret sauce is what separates just another E-Commerce product feed from a world class product feed, and how some of our clientele benefited from the same.
This E-Book attempts to educate all Online retailers & E-Commerce marketers in maneuvering across all the heavy and complex Shopping jargons and decode the best practices around Google Merchant Center, Product Feeds and a sneakpeak into Sokrati’s DIY automated tools that has all these tips and tricks built in.