Catalog Awareness + Custom Personas + Relevant Creatives + Intelligent Automation = Incredible ROI
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Sokrati segments the audience on Facebook programmatically based on its demographics, interest & product affinity
Sokrati ensures that every unique set of products in your catalog has a very specific Audience Cluster to target – at scale
Sokrati optimizes every component of the creative based on the product + audience map and historic performance data
Sokrati enhances each product image in your catalog by analyzing & optimizing for product color, background color, white-space in the product shot – to name a few.
A/B testing different creatives is done in the most scientific manner at Sokrati – by testing individual image components & messaging components.
Sokrati avoids ad creative fatigue (over exposure of the an ad to the same set of users) by intelligently rotating different products, images and messaging – thereby increasing CTRs by over 40%.
50+ Predictive & Real-Time Optimizations are deployed that work seamlessly to get you closer to your ROI goals
Sokrati is always a first among firsts for integrating newest features, making way for bold and intelligent experimentation