Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience’s purchase journey through a digital campaign.

The MDP ties in data from across digital platforms be that organic or inorganic and displays it on the dashboard on a day-on-day basis. “As the platform is fed more data from movie releases Fox Star Studios will be in a position to build models to predict the market for a film and tweak the promotions accordingly,” explains Piyush Arora- Customer Success Manager, Merkle Sokrati.

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