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AskMeBazaar Wanted to Rapidly Scale up Transaction Volumes without Deviating from Their Existing Costs. It Underwent Portrayal Evolutions and Needed to Rapidly Scale into a Brand to Reckon With.

Goal
The Goal

Sokrati’s multi-channel marketing platform helped Askmebazaar scale up conversions and transaction volumes using search and social channels.

Solution
The Solution

Sokrati deployed its Persona Mapping tool to identify interested shoppers and target. This accurate mapping of audience to available deals coupled with brand awareness and conversion campaigns and appropriate ad messaging helped drive click through rates and improved engagement by 800%. Using a data-driven combination of Google Display, Search and Product Ads the brand scaled transaction volumes by more than 5X in 4 months. Using Sokrati’s RPC (Revenue per Click) platform, the brand scaled campaigns at half the cost. Carousel ads were used to scale campaigns and deals, doubling its CTRs for most campaigns. Sokrati liaised with each category manager to understand their individual requirements and ensure availability of hero products (top selling products) to ads being shown.

Key Wins
Key Wins

500%

Improvement in Engagement

50%

Reduction in Cost per Lead

testimonial
Testimonial

Sokrati has helped us scale to where we are today, over the past almost 3 years, having managed all our lines of businesses digitally. It has been an extremely successful partnership and relationship with Sokrati.

Sanjiv Gupta, Executive Chairman, Managing Director and Group Head, AskMe
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