Coverfox Scales Operations While Bringing down Acquisition Costs

The Solution

Sokrati studied Coverfox’s user behavior and realized that mobile users were responding better, and had the potential to scale up much faster than other channels. With a mobile-first approach, Sokrati experimented with multiple recipes containing the right mobile-specific keywords, bidding strategies, location-specific optimizations and ad formats. Coupled with this, Coverfox also experimented with various landing pages to improve user experience, increasing the volume further and reducing acquisition costs.

CPL improved by 51%, with 2x weekly volumes on both Search and Display, and 50% improvement in conversions in 2 months.

Key Wins
Key Wins


improvement in lead acquisition within the 1st month


cost per lead and 2x weekly volume across channels


improvement in conversions in 2 months


Sokrati is proving to be great digital partners, helping us achieve our aggressive targets. Their data-driven approach aligns with Coverfox’s requirement for detailed statistics.

Siddesh Kerkar, Head – Online Marketing, Coverfox
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