Sokrati Helps Dapper Shoes Penetrate a Competitive Market and Achieves 5X Growth in 5 Months with Facebook

The Goal

A young brand, Dapper wanted to carve a niche in India’s price-sensitive market, while establishing itself as a strong player in a highly competitive environment. With confidence in the quality of their products, creating awareness was their primary objective, while driving sales was the definitive goal.

The Approach

Facebook was identified as the ideal channel to reach a custom target audience of urban and sub-urban dwellers with disposable incomes. A phase-wise approach led to a structured recognition for Dapper, insisting on branding at first, and then gradually optimizing for website conversions.

The Solution

Each phase concentrated on various targeting techniques identifying the best drivers, all while maintaining a healthy Cost per Transaction. Different ad types on Facebook allowed us to reach particular cohorts. Once the target audience had been captivated, Sokrati went on to experiment with ad messages for each of them.

Lookalike, custom and interest-bucket targeting tactics were then incorporated on Facebook, exciting buyers with intent-driving ad copies clubbed with visually attractive creatives.

Sokrati also segmented campaigns at device and placement levels, to help achieve Cost per Transaction goals. All of these witnessed a sudden surge in click-through rates, and consecutively, growth in conversion volumes.

Sokrati for E-Commerce – the homegrown, award-winning Sokrati platform features were used extensively throughout the performance marketing activities hand-in-hand with Facebook’s powerful toolkit capabilities, ensuring an engaged end-customer time and again.

Key Wins
Key Wins


Growth in RoAS within the first 5 months


Increase in Conversions in 7 months


Increase in Revenue in 7 months


Increase in spend budgets in 7 months


We sell a vast variety of shoes and running effective ad campaigns for our entire product line across multiple channels was posing to be a problem much beyond the scope of our small in-house marketing team. This is when we decided to try Sokrati for E-Commerce, and we’re really happy with our decision.

Sokrati integrated directly with our website’s catalog and made it super easy for our team to manage our product feed and ad campaigns across channels. With Sokrati in control of our performance marketing automation, we’ve seen an unprecedented growth of 4 to 5X in RoAS in the last 5 months. Their account management team has been super supportive in ensuring we make the most of the platform.

Dhruv Bhalla, Co-Founder, Dapper Shoes
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