Fastrack is a fashion accessory retail brand targeting the urban youth in the growing fashion industry in India.

Goal
Objective

To drive sales of its sunglasses with Amazon Advertising, Fastrack partnered with Merkle Sokrati. The goal was to optimize performance and scale up transactions.

Approach
The Solution

Merkle Sokrati helped Fastrack optimize their Amazon Advertising strategy with results-driven tactics: leveraging all ad types, maximizing seasonal presence, and finding new, creative ways to surface complementary products to shoppers.

New keywords were explored with auto targeting campaigns. Relevant keywords were added to manual targeting campaign with focused bidding to ensure maximum keyword coverage which helped reach a wide, relevant audience.

Key Strategies
  • Consistent Keyword Optimization
  • Keyword Expansion using search query reports
  • Exploring keywords with Auto-targeting
  • Focus on Top Performing ASIN’s
  • Targeted communication and building visibility amongst surrogate categories
Key Wins
Key Wins

55%

Reduction in Cost of Acquisition

4x

Scale up in total unit sales

>5

Consistent Return on Ad Spend

testimonial
Testimonial

It has been a great pleasure working with Sokrati. We have scaled up and gained prominence on the platform, all thanks to the team.

Trisha Kamisetti, Assistant Manager E-commerce, Titan Company
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