To cater to the season-driven business goals of GoFro, Sokrati deployed an integrated marketing approach across platforms that would help GoFro tap into the right audience and capture their intent.
For capturing high intent leads through Search channels, Sokrati’s Keyword builder helped the team to design a granular account structure with new themes/keywords by regular search term analysis. A differential bidding strategy for the converting keywords helped scale-up the volume of high intent leads. Furthermore, to capitalize on the mobile traffic Sokrati’s Bid Optimizer enabled device-specific bid strategies resulting in a 50% lower Cost-per-Lead on mobile.
On Social platforms, extensive micro-experiments powered by Sokrati’s Creative Analytics&Persona Targeting enabled the team to map top performing creatives, ad copies and package type with high intent audience cohorts resulting in a 3X increase in lead volume.
Sokrati’s proprietary analytics and tracking solution, Chuknu, helped the team to track the user journey on the website, identify user drop-off at every stage of the funnel and devise laser-sharp remarketing campaigns across channels which would bring these users back to the buying funnel thus increasing the lead conversion rate on the website.
In addition to the above, Sokrati’s customizable reporting and automated alert capabilities gave the account management team a holistic view of campaign metrics across channels and CRM data thus enabling them to take geo-specific actions in real-time.