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Kotak Life’s multi-channel marketing accelerates its offline products to succeed using digital channels

The Goal

Kotak needed a stable and scalable structure to grow cost-effectively. Understanding the precise structure of the buying funnel, intent triggers and Sokrati’s keyword optimizers helped the brand reduce wasteful spend, and drive better conversions.

The Solution

An optimized Campaign Structure mimicking the Product Buying Funnel, with keyword themes aligned to top goals within the form funnel. This led to one in three clicks signing up. Over a period of 4 months, Sokrati mapped keywords indicating intent and deployed them at the right time to further improve conversions.

Keyword optimizers helped reduce cost per lead drastically, while improving quality scores. This led to reduced cost per click.

Key Wins
Key Wins


Improvement in Engagement


Reduction in Cost per Lead


Sokrati has helped made our online insurance product a success in the digital channel. With Sokrati we have seen a clear Month on Month increase on Google Ads performance. The Strategy initiatives and product optimizations done by the Sokrati has clearly been a success driver for us!

Joydeep Sanyal, AVP Marketing, Kotak Insurance
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