LINE drives incremental downloads at non-incremental costs, by enabling a 595% increase in downloads at 57% less cost.

Goal
The Goal

Being an established player, LINE was looking at creative ways to increase its app usage and installs with newer audiences.

Solution
The Solution

Taking a local approach, Sokrati identified that LINE could leverage rural mobile markets that are growing at a brisk 35%. Using local vernacular content for ad copies, Sokrati helped LINE drive conversion by 26% and a 22% lower cost per acquisition. This exercise also helped LINE identify its hyperlocal competitors and a strategy to effectively combat them.

Using a short burst strategy LINE reduced optimization duration from 4 weeks to less than a week. This ensured shorter turnaround time for campaign optimizations, resulting in 17% further reduction in cost per acquisition.

Key Wins
Key Wins

Top 50

In the Google Play Store

26%

Improved Conversions

22%

Reduced CPA

testimonial
Testimonial

Sokrati has been a delightful partner to work with for over two years now, and have built digital assets for us quarter-on-quarter. The team has stayed vigilant and careful with all our objectives, and have brought in innovation in strategy while achieving them.

Rajat Gupta, Head of Customer Acquisition, LINE Corp India
additional info other