LINE drives incremental downloads at non-incremental costs, by enabling a 595% increase in downloads at 57% less cost.

The Goal

Being an established player, LINE was looking at creative ways to increase its app usage and installs with newer audiences.

The Solution

Taking a local approach, Sokrati identified that LINE could leverage rural mobile markets that are growing at a brisk 35%. Using local vernacular content for ad copies, Sokrati helped LINE drive conversion by 26% and a 22% lower cost per acquisition. This exercise also helped LINE identify its hyperlocal competitors and a strategy to effectively combat them.

Using a short burst strategy LINE reduced optimization duration from 4 weeks to less than a week. This ensured shorter turnaround time for campaign optimizations, resulting in 17% further reduction in cost per acquisition.

Key Wins
Key Wins

Top 50

In the Google Play Store


Improved Conversions


Reduced CPA


Sokrati has been a delightful partner to work with for over two years now, and have built digital assets for us quarter-on-quarter. The team has stayed vigilant and careful with all our objectives, and have brought in innovation in strategy while achieving them.

Rajat Gupta, Head of Customer Acquisition, LINE Corp India
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