Shoppers Stop Native

Shoppers stop expands audience reach while bringing down Acquisition Cost

Goal
The Goal

With the highly competitive fashion e-commerce segment, the bidding wars have pushed CPCs on Search & Social to an all time high for the most coveted keyword themes. Shoppers Stop needed to explore an alternate channel to bring in newer audiences at an optimum cost.

Solution
The Solution

One cannot solve this with More Ads, we do it by Better Ads. Sokrati identified promoting quality Content through Native Advertising that held an untapped potential for e-Commerce players.

Effective targeting on Taboola with the right mix of marketing communication was crucial to engage with new audiences while bringing down the costs.

Key Wins
Key Wins

3.4x

Increase in Sessions for Content Marketing within 3 months

1.5x

Iincrease in New Users every month maintaining the cost

18%

Reduction in CPC by the end of 3rd month

16%

Slashing the Cost per Session

testimonial
Testimonial

The idea was to promote content marketing for the fashion industry. This was a way to showcase in-house brands of Shoppers Stop as well as introduce the e-Commerce site to a fresh audience. The concept worked really well for us

Team Shoppers Stop
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