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A forerunner in the Indian fashion retail industry, Shoppers Stop victoriously journeys from offline to online, while redefining industry benchmarks with Sokrati

Goal
The Goal

One of India’s biggest fashion retail chains, Shoppers Stop started their online journey with Sokrati in early 2016 with user acquisition as their primary goal. In order to accomplish the goal the team worked on creating awareness, driving app installs, boosting traffic and optimizing conversions, all of which helped in successfully achieving the set objective.

Approach
The Approach

Owing to the fact that fashion and apparel is a highly competitive E-Commerce realm, Sokrati identified Facebook amongst other popular channels as the key growth partner for ShoppersStop.com.

Solution
The Solution

ShoppersStop.com has achieved 1.5X improvements in CTR at half the CPC within one quarter. 10 Link Carousel Ads showcasing visually appealing creatives clubbed with crisp ad copies, across devices were used extensively. Using relevant interest targets that generated inexpensive clicks, followed by re-targeting helped achieve conversions and steady scale.

Facebook’s lookalike, custom and interest-bucket targeting tactics were then incorporated, with customer cohorts across Tier I and Tier II cities. The campaigns were then segmented at device and placement levels. All of these witnessed a sudden surge in click-through rates, and consecutively, growth in conversion volumes, while improving transaction costs. To bring in efficiency in acquisition campaigns, the client generated high-impact creatives,focusing on the most popular brands and categories.Furthermore, a previously-active audience set was targeted using Dynamic Product Ads, influencing return visits and encouraging repeat purchase intent.

These achieved 150% higher Click-Through Rates while delivering 200% reduced Cost per Click and 300% improved Cost per Session compared to industry average metrics for 2 quarters. The fashion retailer boosted its website traffic and conversions, while also gaining over 3,50,000 high quality, engagement-driving mobile app installs in 3 months.

With Facebook’s constantly maturing features, ShoppersStop.com aims to attain even higher horizons through app
installs and app engagement in the near future.

Key Wins
Key Wins

150% higher Click-through Rates while delivering 200% reduced Cost per Clicks and 300% improved Cost per Session compared to industry average metrics for 2 quarters

15%

Month-on-month improvement in efficiency

4x

Reduction in cost per lead within 6 months

5x

Improvement in iOS installs

testimonial
Testimonial

Dynamic Product Ads & Mobile App Install campaigns gave us an innovative way to showcase our offerings and effectively reach new audiences. It also gave us extensive re-marketing tools to increase RoAS. Team Sokrati has proven to be great growth partners; they have been working with us closely to form and execute complex strategies while capitalizing the channel for us. The team constantly ideates to optimize our catalog’s potential and help us earn improved revenues.

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