ShoppersStop.com has achieved 1.5X improvements in CTR at half the CPC within one quarter. 10 Link Carousel Ads showcasing visually appealing creatives clubbed with crisp ad copies, across devices were used extensively. Using relevant interest targets that generated inexpensive clicks, followed by re-targeting helped achieve conversions and steady scale.
Facebook’s lookalike, custom and interest-bucket targeting tactics were then incorporated, with customer cohorts across Tier I and Tier II cities. The campaigns were then segmented at device and placement levels. All of these witnessed a sudden surge in click-through rates, and consecutively, growth in conversion volumes, while improving transaction costs. To bring in efficiency in acquisition campaigns, the client generated high-impact creatives,focusing on the most popular brands and categories.Furthermore, a previously-active audience set was targeted using Dynamic Product Ads, influencing return visits and encouraging repeat purchase intent.
These achieved 150% higher Click-Through Rates while delivering 200% reduced Cost per Click and 300% improved Cost per Session compared to industry average metrics for 2 quarters. The fashion retailer boosted its website traffic and conversions, while also gaining over 3,50,000 high quality, engagement-driving mobile app installs in 3 months.
With Facebook’s constantly maturing features, ShoppersStop.com aims to attain even higher horizons through app
installs and app engagement in the near future.