Sokrati has built a fantastic technology platform to deliver better campaigns, and that is one big differentiating factor. Sokrati’s team is an exceptional bunch of guys. The quickest possible execution that you can get, with the least amount of errors, potentially would be from the Sokrati team. What we did in 4 months with Sokrati, it’d have taken 7-8 months with another company. This is one big value-add for an eCommerce business, as if you can scale quicker, surely you have a much bigger edge over competitors, and this is where Sokrati has been exceptionally helpful.