Clients | Telco | Sokrati

The Future is Telecom.

The Telecommunications industry has been one of the most profitable in India with over 350 million subscribers in 2016 alone, amidst a mobile data revolution. We experienced a catharsis too, when incumbents bet on making calls cheaper, instead of sending a postcard to the future driving revenues primarily through
data consumption instead of call plans.

Your Challenges that We Solve

New User Acquisition

At 46% of marketing spends, the digital contribution towards marketing is one of the highest in the Indian Telecom industry. The Indian telecommunications sector is at an inflection point offline and we’re seeing shift to digital initiatives to acquire more users.

Geographic Limitations

The digital expansion is limited by service availability in specific geographies for most of the industry. This necessitates a finer targeting to prevent digital spends leakage due to non-serviceable leads.

Engaging existing users for App Install & Online Recharges

Post acquisition, getting the users to recharge on the Telecom platform is a Herculean effort thanks to the several discounts being run by e-wallets on their own platform.

Our Solution

Sokrati is proud to be a part of that continuing growth story, to be associated with some of the biggest and the fastest growing players within the telecommunication and DTH domain who are riding the M Health, M E-Commerce, M Payments, and M Education Waves.

Audience Intelligence

We map user journey and drop-offs at each stage using our proprietary pixel and tracking integrations. This helps us identify and target the most promising audience personas

A/B Testing

Leveraging Google’s new ad formats and extensive testing of landing pages and ad communications to optimize conversion rates

Remarketing

Re-targeting existing users with personalized messaging for Recharges eg. when the user is likely to be due for recharge basis his/her last recharge date

Theme Analysis

Search Term theme analysis for targeting keywords on upcoming movies and popular TV shows to target online video consumers for app installs

Granular Targeting

We have brought in significant value by bifurcating the remarketing audience based on their demography and navigation patterns and mapped them to the most appropriate messaging channels which has helped us significantly increase the volume of leads from these campaigns. Fine-grained targeting basis the list of PIN codes serviced ensures best return on your digital spends

Cross-Sell

With consolidation in the anvil and incumbents betting big on data consumption, we are driving our data driven insights and with marketing actionables to convert prepaid to postpaid customers who are known to consume more data and have a better lifetime value

Marketing Technologies Used

Acquisition Marketing
Search
Social
Remarketing