Travel. The underestimated backbone of the economy.
Let’s face it – no one throngs at railway stations for a Tatkal ticket, or rings a travel agent for a flight ticket or a car convoy for a weekend getaway anymore. Few hail cabs and ricks in the middle of the road, and even fewer visit trip planners to plan that next international vacation.
India has embraced the digital travel industry happily, for the love of convenience. Consumers, especially Millennials, are cutting back on material expenditure in favour of spending on experiences.
Search maybe the best solution to reach high-intent consumers, personalised offers across Social channels remain most influential in shaping travel decisions.