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Easebuzz Accelerates Traffic by 3x through a Comprehensive SEO Strategy​

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Introduction

Easebuzz is one of India’s leading payment solutions platforms serving more than 85,000 businesses with products that help in accepting payments, making payouts, and managing end-to-end financial operations.​

Objective

Easebuzz operates in a highly competitive market and their primary aim was to increase awareness and drive more organic traffic.

Approach

To improve user experience and boost visibility for the Easebuzz website, our team at Merkle Sokrati curated a 3 phased SEO strategy, with Technical, On-Page and Off-page SEO to get the desired results. ​
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Phase 1 – Technical SEO​

  •  As the Easebuzz website was ranking for e-commerce store pages and keywords,  we deployed robot txt. to de-index irrelevant pages and refine SERP rankings
  • We Rectified meta tag errors and eliminated duplicate content, to scale traffic for website and blog
    ​

Phase 2 – On-page SEO​

To increase overall website traffic and improve rankings we:​

  •  Targeted intent-based non-branded long tail keywords that worked best for informational queries.​
  •  Curated and leveraged a schema markup strategy to generate Rich snippets & establish SERP Real Estate. ​
  •  Developed a content strategy and planned a media calendar and kept blog activities in line.​

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Phase 3 – Off-page SEO​

To enhance the digital marketing strategy through SEO innovation we:​

  •  Optimized Easebuzz’s Google My Business page to amplify brand awareness.​
  •  Published content in well-known forums to elevate brand visibility.​
  •  Partnered with high-authority websites and established strong backlinks to build credibility. ​

  • 329%

    Improvement in Organic Clicks (Non-Branded)

  • 11X

    Improvement in Organic Impressions (Non-Branded)

CLIENTS SAY

Testimonials That Illuminate Our Success

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Merkle Sokrati’s expertise has helped Easebuzz to successfully drive Organic Metrics and SEO of our Website and has improved Keyword Ranking, Organic Clicks and Traffic. Intent based and long tail keyword strategy has helped to attract quality traffic and leads that resulted in better conversions. Sokrati team is highly driven and is always available for any discussions and technical support. I truly appreciate their professionalism

Bharath Katta

VP & Head - Marketing & Public Relations, Easebuzz

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