MIFO

Sokrati understands the increasing importance of privacy in customer data and the challenges associated with tracking users online. To enhance campaign performance, we have developed an in-house solution called Mid Funnel Optimization (MiFO). MiFO utilizes predictive modeling to gain insights into user behavior on your website, enables effective user segmenting and identification of optimum target audience. Our customized machine learning models offer valuable insights on customer behavioural traits, guiding your next steps and improving key performance indicators (KPIs). With MiFO, we excel at audience identification, precise targeting, and optimizing channel effectiveness. By leveraging first-party data and predictive modeling, we address privacy concerns while ensuring impactful campaign optimization. Sokrati's expertise in delivering tailored machine learning solutions enables your brand to thrive in the dynamic digital landscape, unlocking new opportunities for growth and success.

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  Actionable Insights:

  Measure reach, frequency, and campaign overlap for data-driven decision-making.

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  Predictive Modelling

  MiFO utilizes predictive modeling to gain insights into user behavior on your website, enables effective user segmenting and identification of optimum target audience.

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  Custom Built Machine Learning Models

  MiFO applies advanced machine learning models to provide daily user segments. This empowers you with enhanced campaign optimization capabilities, giving your brand a competitive edge.

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  First-party Data Integration

  By leveraging first-party data and predictive modelling, MiFO addresses privacy concerns while ensuring impactful campaign optimization.