HCG Achieves 148% Growth in Non-brand Traffic Share

Objective

To enhance website traffic, optimize the user journey, and excel in content creation and management.

Strategy

E-E-A-T Optimization: In order to increase website traffic and build credibility, our team focused better user experience, engaging in a comprehensive website migration.
Along with the migration, we focused on UI/UX improvements.

YMYL Content Focus: We decided to optimize underutilized pages like cancer type and service pages, ensuring users get the necessary information. provide additional UI/UX improvements. Our strategy involved including the right keywords basis user queries.

Execution

Leveraging SEO:

Content Focus: Optimized for local keywords, created local content, enhanced store locator pages, and managed GMB.
SERP Features: Keyword Expansion & Vernacular SEO: Suggested new pages to unlock untapped keyword potential.
UI/UX Enhancements: Provided UI/UX improvement recommendations.

Website Optimization:

Improved Navigation: Enhanced website navigation and created new pages.
Targeted "People Also Ask" and zero position rankings.
Blog Optimization: Optimized old blogs, created new blog, implemented internal linking and keywords strategy.

Results

148%
Improvement in non-brand traffic share YoY
157%
Overachieved quarterly projections after website migration
250+
Keywords ranking under "people also ask" section on SERP in 6 months
73%
Growth in non-branded clicks QoQ

CLIENTS SAY

Testimonials That Illuminate Our Success

I am delighted to share my experience as a client of Merkle Sokrati (Dentsu) Their SEO team has demonstrated exceptional performance and an unwavering commitment to helping us achieve our goals. From the outset, they took the time to understand our needs and crafted a tailored strategy that delivered outstanding results. The team's expertise and proactive support have been instrumental in significantly boosting our online presence. Their dedication and attention to detail have consistently exceeded our expectations, making them a trusted partner in our growth journey. I highly recommend Merkle Sokrati to anyone seeking top-notch SEO services.

Oindrila Chakraborty

Digital Marketing Specialist

Contact us Now

to enhance your brand's visibility and capture the right audience at the right time for increased conversions and business growth.

HCG Achieves 148% Growth in Non-brand Traffic Share​