For an electronics retail brand like Croma, the touch & feel factor is of utmost importance while buying a high-AOV product. Though users interact with a Paid Social Ad, they might end up buying at an offline store. The goal for this Phone carnival campaign was to drive store footfalls & revenue for a set of identified stores while promoting the Phone category.

• Basis our hypothesis and understanding of the industry, our team of experts, devised robust campaigns on Meta Ads based on research and audience understanding. ​ 
• To generate high-quality leads and improve conversion rates, we targeted a curated audience cohort with a wave of geographic personalization that showcased ads with enticing offers along with the nearest Croma store’s name. The idea was to encourage users to visit a store and connect with Croma experts. ​ 
• We wanted to keep things simple, to cater to the short attention span of our audience. With a single ad click, users were redirected to a form where they could provide their details. The generated leads were passed on to the concerned store team who contacted the users and shared product features & USPs of their desired smartphones and the exclusive offers available at their nearest Croma store. This personalized approach encouraged interested users to visit the store, resulting in higher walk ins and drive subsequent purchases.​ 
• To maximize our reach, we also targeted adjacent pin-codes along with the base pin-code. Moreover, we optimized budget allocation by employing day-parting and scheduling campaigns that ran only at the identified high performing hours. ​
•  By implementing these strategies, Croma’s Smartphone Carnival campaign successfully drove store footfalls, increased store revenues, and enhanced the overall promotion of the Smartphone category.