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Triumph Drives 2x User Engagement Time with Interactive Behavioral Ads​

Objective

In October 2023, Triumph Scrambler 400X was launched in India. The launch was a huge success and captured massive customer attention. Following up to the launch, the team wanted to increase user consideration for the Triumph motorcycle. ​

Strategy

The strategy was 4-fold:​

  1. Ad Innovation: To maximize user consideration for Triumph, the Sokrati team crafted an innovative and interactive ads strategy with KappaX. The strategy prioritized crafting superior user experiences, impact driven behavioral ads, fostering deeper engagement and valuable consumer insights. ​
  2. Target Audience: To ensure continued brand interest, we re-engaged the same audience cohort as the Triumph Scrambler 400X launch. ​
  3. Design Innovation: In the automobile industry, we crafted captivating user experiences that showcased the Scrambler's unique aesthetics and functionality. This approach aimed to leave a lasting impression on potential buyers.​
  4. Data-backed Iterations: To enhance user engagement, we monitored a live customer interaction dashboard. This allowed us to refine the ad campaign in real-time, ensuring it resonated with the target audience.​

Execution

  • We segregated our ad into 3 components, (a) Reasons to Ride, (b) Experience, (c) Colours. This chronical placement was to ensure we depict a story and create curiosity about the motorcycle, its customer testimonials and colour availability. ​
  • The user journey was designed for ease and exploration. Clicking on any section gave users the opportunity to navigate across all 3 components and re-visit the desired section. ​
  • For those users seeking more information, clicking on the ad, led to dedicated webpages for each section.  These pages housed rich content, including multiple videos and additional details about the Scrambler.​
  • KappaX provided real-time user insights through live dashboards, revealing metrics like clicks, average time spent, user location data, and peak ad traffic hours. This invaluable data empowered us to optimize the ad. ​
  • By analyzing user behavior, we were able to refine the ad for maximum engagement, resulting in a delightful user experience.​

Results

  • 2x​

    Engagement Time​

  • 8%

    Engagement Rate​

CLIENTS SAY

Testimonials That Illuminate Our Success

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Partnering with Sokrati has been a game changer for Bajaj Auto. The team’s uniquely crafted marketing strategies and performance campaigns led to a 10X increase in test drive bookings. The strategic approach, combined with their deep understanding of the target audience and building transformative customer experiences led to exceptional results. The next gen Pulsar NS125, NS160 and NS 200 launch campaigns have had a significant impact on the retail sales

Gauri Basant Sharma

Digital Marketing Manager, Bajaj Auto

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