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VIDA Powered by Hero, unlocks ~11X growth in impressions with a strategic 2-phased SEO approach

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Objective​

  • To improve the overall clicks/sessions and non-branded visibility on the top SERP pages. 
  • To create and Optimize new content consistently and make the website technically sound in terms of crawl ability, indexability, etc.

Strategy

Pre-Launch 

To lay down the foundation of the basic SEO while the website was in the staging phase. 

This includes: 

  • URL Optimization 
  • Keyword Research 
  • Resolving the canonical issues 
  • Internal Linking Suggestions 

Post Launch 

  • Monitoring the performance of the parameters like On-Page elements, and Technical resolution of the pages 
  • On-Page Suggestions - Keyword Research, Meta Tags Optimization, Interlinking Suggestions, Alt Texts, FAQ Suggestions, and Footer Content Suggestions. 
  • New Page Suggestions - Content Creation based on Competitive Analysis, Keyword and Content Strategy. 
  • Sharing high search volume relevant blog topics and guidelines to improve the overall website content

Execution

  • We were able to rank for 100+ branded keywords on the 1st position of Google SERP. 
  • We started ranking for 20+ targeted non-branded keyword with ranking for the main category keyword in the SERP, electric scooter, search volume - 550,000 
  • Internally connected the pages for improved crawling and indexing 
  • Implemented Schema codes, helped to rank for sitelinks and other SERP positions 
  • Targeted and implemented the keywords strategically, helped to maximize the overall visibility

Results

  • 230%

    Increase in the non-branded clicks in last 2 months (Dec’22 Vs Nov’22)

  • 700%

    Increase in the number of keywords contributing to traffic

  • 1150%

    Increase in the non-branded impressions in last 2 months (Dec’22 Vs Nov’22)

CLIENTS SAY

Testimonials That Illuminate Our Success

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Sokrati’s collaboration has helped us in ranking for 100+ branded keywords within 3 months of launch. The team is extremely committed and took charge of setting up all SEO practices including technical, on-page and off-page strategies from our pre-launch phase.

Preeti Raheja

Lead - Media and Performance Marketing, VIDA Powered by Hero

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