3 Winning Solutions When All The Cookies Are Dead

New and changing regulations will continue to impact how data can be collected and used by brands. Data privacy is not static; it is constantly evolving and so should your strategy for adapting your business around privacy requirements. Don’t worry, you don’t have to tackle this alone. 

Solutions that deliver Impact Today and ensure Preparedness for Tomorrow. Here’s an extensive guide to navigate & optimize for your performance if you are considering any of the below:

• Media measurement alternatives to cookie and pixel dependent solutions (Facebook's Conversions API)
• Optimizing your marketing campaigns for valuable deep-funnel events
• Leveraging AI/ML and predictive modeling for better analytics and segmentation (Merkle Sokrati's MiFO)
• Getting started with first-party data solutions (CDPs)